Our Spotlights

Access to expert insights to help guide organizations as they plan, implement, and promote expertise marketing programs to better leverage the valuable experts within.

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ExpertSpotlight: A Look Back at the First American Election

The first U.S. election, held in 1789, marks a pivotal moment in the founding of American democracy, establishing a framework that has shaped the nation's political landscape for centuries. As the world’s first modern constitutional republic, this election not only elected George Washington as the first president but also introduced a new system of governance that emphasized the balance of power and individual rights. The significance of this event reaches far beyond the political sphere, touching on issues of civic engagement, representation, and the evolution of democratic ideals. Key sub-topics that may interest journalists and the public include: The Founding Fathers’ Vision for Democracy: Exploring the role of key figures like George Washington, John Adams, and Thomas Jefferson in shaping the U.S. political system, and how their ideas still influence governance today. Evolution of the Electoral Process: Examining how the original electoral system was structured, including the Electoral College, and how it has changed over time in response to shifting political dynamics. Voter Rights and Representation: Analyzing who was eligible to vote in 1789 compared to today, shedding light on the ongoing struggle for voting rights and representation for marginalized groups. Impact on Modern Democracies: Investigating how the U.S. election model influenced other nations' democratic structures and how it continues to serve as both an inspiration and a subject of debate. The Role of Media and Public Discourse: Looking at how the first election was communicated to the public and the early role of newspapers, pamphlets, and public speeches in shaping voter opinion. Legacy of George Washington’s Presidency: Reflecting on George Washington’s leadership style, his decision to step down after two terms, and the precedent it set for future presidential transitions. The history of the first U.S. election offers a lens through which to explore broader questions about governance, the role of leadership, and the ongoing evolution of democracy, providing journalists with numerous story angles relevant to both historical analysis and contemporary political discourse. Connect with an expert about the history of US elections: To search our full list of experts visit www.expertfile.com

October 21, 2024

2 min

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Covering the changing colors this time of year?

As the vibrant hues of autumn emerge, the changing of leaf colors in fall captivates public attention and provides an annual reminder of nature’s intricate beauty. This transformation is more than just a visual spectacle; it is a reflection of the environmental processes at play and an indicator of the health of ecosystems. The science behind the color shift—triggered by changes in daylight and temperature—reveals important insights into climate patterns, ecological balance, and even how climate change may be altering these natural rhythms. Key story angles of interest include: The science behind why and how leaves change color in the fall The impact of climate change on fall foliage timing and intensity Economic and cultural significance of fall tourism in regions known for autumn foliage How changes in leaf color signal broader environmental shifts in ecosystems The role of tree species diversity in producing the vivid palette of fall colors Local and global effects of deforestation on fall foliage patterns Connect with an expert about the autumnal changing of the colors: To search our full list of experts visit www.expertfile.com

October 16, 2024

1 min

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Life and Legacy of Lily Ledbetter

The life and legacy of Lily Ledbetter stand as a powerful testament to the ongoing fight for workplace equality and women's rights. As the face behind the landmark Ledbetter v. Goodyear Tire & Rubber Co. case and the namesake of the Lily Ledbetter Fair Pay Act, her story continues to resonate in today's battles for gender pay equity. This topic is especially relevant now as conversations around economic justice, corporate responsibility, and legislative change gain momentum across the globe. Ledbetter's fight highlights the enduring struggle for fair compensation and workplace equity, which remains a vital issue for the public. Key story angles that may interest a broad audience include: The impact of the Lily Ledbetter Fair Pay Act: Exploring how this legislation has shaped workplace policies and its continuing relevance in today's legal landscape. Gender pay equity today: Analyzing the wage gap across industries and efforts to close the divide, with data on current disparities. The personal and professional costs of discrimination: Investigating how pay inequality affects families, career progression, and long-term financial security, especially for women of color. The broader fight for workplace rights: Examining the ripple effects of the Ledbetter case on other forms of discrimination, such as race, age, and disability. Economic justice as a human rights issue: Connecting Ledbetter’s legacy to current global movements pushing for equal pay, labor rights, and anti-discrimination reforms. Corporate responsibility and transparency: Assessing how companies are addressing pay equity through transparency measures, audits, and policy shifts. Connect with an expert about the Life and Legacy of Lily Ledbetter: To search our full list of experts visit www.expertfile.com

October 14, 2024

2 min

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ExpertSpotlight: US ports are on strike and shutdown for the first time in 50 years

Thousands of dock workers are on the picket line and 14 major US ports have closed and the havoc to the supply chain and the ripples across the American economy are already starting to show. This strike will be dominating the news cycle and its impacts will be felt in almost every community in one way or another across the country. And if you're covering we have supply chain and labor experts who are here to help with your stories, questions and ongoing coverage. Connect with an expert about the dockworker's strike: To search our full list of experts visit www.expertfile.com

October 01, 2024

1 min

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The History of Hezbollah

Hezbollah, a powerful political and militant group based in Lebanon, has played a significant role in Middle Eastern politics since its formation in the early 1980s. Understanding the group’s origins, its political evolution, and its regional and global implications is critical in analyzing ongoing conflicts and power dynamics in the region. Hezbollah’s influence extends beyond its militant activities, affecting everything from political governance in Lebanon to its role in broader geopolitical struggles. As global attention often focuses on Middle Eastern stability, the history of Hezbollah provides rich context for journalists to explore various angles on its lasting impact. Here are several story angles that highlight Hezbollah's far-reaching influence: Origins and ideological foundations: Investigate Hezbollah's roots during the Lebanese Civil War, its ideological ties to the Iranian Revolution, and its early activities in resistance movements against Israel. Hezbollah’s role in Lebanese politics: Explore how Hezbollah transformed from a militant group into a major political player, examining its impact on Lebanon's government, elections, and power structure. Regional and international influence: Analyze Hezbollah’s relationships with Iran and Syria, its involvement in the Syrian Civil War, and its role in shaping regional alliances and rivalries in the Middle East. Hezbollah’s military evolution and conflicts with Israel: Provide an in-depth look at the group’s military capabilities, its tactics, and its key confrontations with Israel, including the 2006 Lebanon War. Terrorism designations and global reactions: Investigate Hezbollah’s designation as a terrorist organization by various countries, the group's response, and the wider international community's stance on its activities. Connect with an expert about the the  History of Hezbollah: To search our full list of experts visit www.expertfile.com Photo Credit: Council on Foreign Relations

September 28, 2024

2 min

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ExpertSpotlight: The History of Haiti

Haiti is prominent in the news cycle - let our experts give you some perspective on the island's history and background Haiti's rich history and its ongoing refugee crisis remain critical topics in global conversations about human rights, migration, and international aid. As the first independent Black republic, Haiti's historical significance is profound, but the nation continues to face complex political, economic, and environmental challenges that have contributed to the displacement of its citizens. For journalists, understanding Haiti's past and present is essential for shedding light on issues such as migration policies, international support, and the lived experiences of Haitian refugees. Here are several story angles that offer deeper insights into Haiti's enduring struggles and global connections: Haiti’s fight for independence and its global impact: Explore how Haiti's revolution shaped the political landscape of the Western Hemisphere and its lasting influence on anti-colonial movements worldwide. The root causes of Haiti's refugee crisis: Investigate the political instability, natural disasters, and economic challenges driving the exodus of Haitian citizens and the broader migration dynamics in the region. International responses to Haitian refugees: Examine the policies of neighboring countries, including the U.S., and international organizations in addressing the influx of Haitian migrants and their treatment in host nations. Diaspora communities and cultural resilience: Highlight the Haitian diaspora’s contributions to culture, economy, and politics in countries where they have resettled, as well as their role in supporting those still in Haiti. Humanitarian aid and development in Haiti: Assess the effectiveness of international aid programs in addressing the country's crises, and explore innovative approaches to sustainable development in the region. Environmental degradation and its link to migration: Analyze how deforestation, climate change, and natural disasters such as earthquakes and hurricanes are exacerbating Haiti’s humanitarian challenges and forcing people to flee. Connect with an expert about the the History of Haiti: To search our full list of experts visit www.expertfile.com

September 21, 2024

2 min

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#ExpertSpotlight: The changing seasons and the significance of fall

As the season of autumn unfolds, its significance reaches far beyond the changing colors of leaves. Autumn marks a period of transition with deep-rooted scientific, natural, cultural, and religious meaning. From environmental changes and harvest cycles to cultural festivals and religious observances, this season plays a pivotal role in shaping human understanding of nature and time. Its broad significance makes autumn a compelling topic for journalists, with various angles of interest to a wide audience. Key sub-topics include: Scientific Understanding of Seasonal Change: Exploring the science behind autumn, including changes in daylight, temperature, and plant biology, and their impact on ecosystems and human health. Environmental and Ecological Impacts: Investigating how autumn affects biodiversity, wildlife behaviors, and ecological cycles such as migration and hibernation. Cultural Festivals and Traditions: Highlighting the cultural significance of autumn in global traditions, including festivals like Thanksgiving, Diwali, and Oktoberfest, which celebrate harvests and community. Religious Observances and Symbolism: Examining the religious significance of autumn in different faiths, such as Yom Kippur, Sukkot, and the Pagan celebration of Samhain, which connect the season with themes of renewal, reflection, and spirituality. The Role of Autumn in Art and Literature: Analyzing how autumn has been historically depicted in art, literature, and music, symbolizing themes of change, nostalgia, and impermanence. Autumn’s Economic and Agricultural Importance: Investigating the economic impact of autumn, particularly in agricultural sectors, tourism (fall foliage), and local economies dependent on seasonal goods and services. Autumn’s blend of natural beauty, cultural depth, and ecological importance offers rich opportunities for storytelling, inviting audiences to explore how this season influences our world in profound and interconnected ways. Connect with an expert about the the significance of fall: To search our full list of experts visit www.expertfile.com

September 20, 2024

2 min

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ExpertSpotlight: A Brief History of Espionage

The world was watching with wonder this week as news stories poured in about exploding pagers and how the armed devices made their way around an international supply chain and into the hands (and pockets) of Hezbollah. Espionage, a practice as old as civilization itself, has shaped the course of history by influencing wars, international relations, and technological advancements. From ancient times to the digital age, espionage has played a crucial role in national security and global diplomacy. This topic remains highly relevant today as concerns over cybersecurity, state-sponsored hacking, and corporate espionage dominate public discourse. Journalists covering this topic will find a rich array of story angles, including historical perspectives and modern implications. Key sub-topics that may interest journalists and the public include: Evolution of Espionage Tactics: Examining how espionage methods have developed from traditional spying techniques to modern digital surveillance, cyber-espionage, and the use of AI in intelligence gathering. Espionage and International Relations: Investigating the role of espionage in shaping diplomatic relations and its influence on global politics, alliances, and rivalries. Cybersecurity and Digital Espionage: Exploring how espionage has evolved in the digital age, focusing on cyber threats, hacking incidents, and the growing importance of cybersecurity in national defense. Famous Spies and Spy Agencies: Delving into the history of iconic spies and intelligence agencies, from World War II's codebreakers to Cold War espionage, and how these figures shaped the geopolitical landscape. Ethical and Legal Considerations: Analyzing the ethical dilemmas and legal boundaries surrounding espionage, including the balance between national security and individual privacy. Espionage in Popular Culture: Looking at how espionage has been depicted in literature, film, and media, and how these portrayals reflect and shape public perceptions of intelligence work. As espionage continues to evolve alongside technological advancements, it remains a critical issue in discussions of national security, global power dynamics, and privacy. This historical overview provides journalists with an opportunity to explore the enduring relevance of espionage in shaping both the past and future. Connect with an expert about the History of espionage: To search our full list of experts visit www.expertfile.com

September 19, 2024

2 min

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#ExpertSpotlight: The Origin of Friday the 13th

Friday the 13th is a day shrouded in superstition and mystery, deeply rooted in historical and cultural significance. Often viewed as a day of bad luck, its origins stem from a combination of religious, historical, and folkloric traditions that date back centuries. The fear surrounding the number 13, known as triskaidekaphobia, along with the historically ominous associations with Fridays, have contributed to the day’s infamous reputation. As society continues to explore the psychological effects of superstition, Friday the 13th remains a fascinating topic for public discussion and cultural reflection. Key story angles of interest include: The historical and religious roots of the superstition surrounding Friday the 13th The psychological impact of superstition and its role in modern society The influence of Friday the 13th in popular culture, including movies, books, and folklore Triskaidekaphobia: why the number 13 is feared in many cultures How different cultures interpret and respond to Friday the 13th The commercialization of Friday the 13th in horror films and entertainment Connect with an expert about the Origin of Friday the 13th: To search our full list of experts visit www.expertfile.com Photo Credit: Library of Congress Blogs

September 13, 2024

1 min

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ExpertSpotlight: The Life and Legacy of Steven Biko

Steven Biko’s legacy is a powerful symbol of resistance and activism during the apartheid era in South Africa, representing the courage and determination of the Black Consciousness Movement. His life, philosophies, and tragic death sparked international outrage and galvanized movements for racial justice and human rights worldwide. As the world continues to grapple with issues of racial inequality and social justice, Biko’s story remains highly relevant. His teachings on the psychological liberation of oppressed people have left an indelible mark on both African history and global activism. Key story angles of interest include: The rise of the Black Consciousness Movement and its influence on anti-apartheid activism Steven Biko’s role as a thinker, activist, and leader in challenging apartheid policies The global impact of Biko’s writings and philosophy on contemporary social justice movements The role of international solidarity and media in exposing apartheid’s atrocities The enduring influence of Biko’s ideas in modern discussions on race, identity, and liberation The circumstances and global reactions to Biko’s arrest, torture, and death in custody Connect with an expert about the The Life and Legacy of Steven Biko: To search our full list of experts visit www.expertfile.com

September 12, 2024

1 min

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ExpertSpotlight: The History of American Football

American football holds a special place in the cultural fabric of the United States, evolving into one of the most popular and celebrated sports in the country. Its history, marked by innovation, athleticism, and deep-rooted rivalries, reflects broader societal changes such as commercialization, media influence, and evolving notions of teamwork and competition. As one of the most-watched sports globally, its impact on American culture, from college football Saturdays to Super Bowl Sundays, goes beyond the field. This story matters because it highlights the connection between sports, community identity, and the evolution of American pastimes. Key story angles of interest include: The origins and early development of American football The impact of college football rivalries on American sports culture The rise of the NFL and its influence on modern sports entertainment The role of football in fostering a sense of community and national identity The effects of media and technology on the commercialization of football Health concerns and how they’ve shaped the future of the sport, particularly in relation to player safety and concussions Connect with an expert about the The History of American Football: To search our full list of experts visit www.expertfile.com

September 09, 2024

1 min

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If You Hate University Rankings Here’s One You Might Like

If your university cares about fostering research and innovation and you haven’t heard of the PitchBook Startup Index, you might want to pay closer attention to this data. While it doesn't look like the PitchBook folks are aiming to be a big player in the world of academic rankings, their detailed tracking activity of startup investments, which includes deal size, school affiliation, and employees, gives us a window into how each institution is performing on startup activity. Why This Is a University Ranking We Can Trust It's Objective: These rankings are based on detailed startup data that PitchBook dutifully tracks as part of many paid services it provides for clients that include VC's, Private Equity Funds and government agencies. The investors who pay for access to the underlying data expect accuracy and there is a considerable amount of meta information available for tracking as startups raise money and hire employees. It's Simple: The PitchBook rankings are free of the typical complexity found in other rankings such as the US News & World Report. They simply use a few key metrics including the number of startup founders affiliated with new ventures created at each institution and how much investment capital they have raised. It's Revealing: Ranking this data as a Top 100 Index gives us a good comparative view of which Universities are doing a good job of creating an entrepreneurial environment that stimulates learning and research while attracting investment capital and creating high-value jobs. Universities Need to Tell the Story Behind this Data to Build Support for Their Research & Startups This data is followed closely by University Research and Tech Transfer Offices. However, it should also be actively used by other departments, such as University Marketing and Communications, Government Affairs, Enrolment and Fundraising/Development which need to build support with legislators, policymakers, funding agencies, donors, and corporate partners - and yes, new student prospects.  The relevance and accuracy of these rankings make this an important opportunity for you to tell your story and engage these audiences. "Promoting stories about your startups provides the perfect opportunity to demonstrate the relevance of your programs and narrow the gap between "town and gown." It's an opportunity to show how your faculty experts and researchers are nurturing innovation through startups to improve the lives of people in your local community and beyond." Did Your University Make the List?  If the answer is yes, congrats! We would be remiss if I didn't recognize our clients who made the Top 100.  Take a bow University of Florida, Vanderbilt University, University of Massachusetts, Michigan State University, University of California, Irvine and Rensselaer Polytechnic. Now it's time to get to work. As someone who has worked closely with startups and Universities over the past two decades, I see the immense value they create.  That's why I'm surprised whenever I see university marketing teams missing valuable opportunities for promoting their faculty and research through the lens of startup activities. The Benefits of Celebrating Startups Research on startups (Shenkoya, 2023) shows that key factors such as access to research funds, dedicated faculty, size of dedicated staff (academic and non-academic), access to practical entrepreneurship courses, and non-regular curriculum startup activities are key factors responsible for success of University startups.  However, proper funding for these programs in a challenging environment requires that Universities more effectively communicate the value they are delivering.  Here's where you can shine: Media: This is an obvious opportunity, especially with local outlets. It provides the perfect opportunity to demonstrate the relevance of your programs and narrow the gap between "town and gown." Show how these startups are looking to improve the lives of people in the community.  Corporate Partners: Startups are a natural focal point for conversations with industry partners, especially when you can speak to key market sectors and breakthrough research that faculty are focused on. Speak to how you are giving them more direct access to a pool of talented graduates. Also, don't forget to speak to programs you may be running in the areas of internships, mentorship programs, sponsored research, and curriculum development.  Don't forget that engaging in educational partnerships helps companies improve their CSR profile, which can enhance their public image and brand.  Also, explore how partners can financially support needed infrastructure improvements on the campus with funding for new facilities or new equipment. Students: Giving startups an opportunity to tell their stories and celebrate their achievements is one of the best ways to demonstrate how you are aligning your educational and entrepreneurship programs with industry needs.  And don't forget to include your corporate partners.  As employers, they are in the best position to show how you are preparing students for next-generation jobs. Show students how they will get direct exposure to the industry through programs you may be running, such as co-op terms, internships, and mentorships, and startup events such as boot camps and pitch competitions. Government: The data clearly shows that startups create high-value jobs and contribute to GDP growth.  But governments today need constant reassurance that the funds they put into education and research are generating impact.  You have to show the relevance of your startups by outlining how they are solving big societal problems that matter to voters. How are your startups leading socio-economic transformation for local communities and competing effectively on a global stage? Tips for Telling Your Startup Stories Focus on People Humanize your story by speaking directly to how founders and their teams are approaching key market and societal challenges.  Focus on important "origin story" elements such as their personal challenges or insights that led them to their first discovery.   Focus on notable collaborations they formed.  How were faculty members or alumni involved in helping with research and market development or industry relationships?   Create a story arc. Give your audience an appreciation for how hard startups are and the amount of uncertainty and risk they face in developing new innovations.  Startups are not an overnight success.  People are even more inspired by non-linear journeys that show the grit and determination that founders need to bring to their startups. Focus on Programs Always be thinking about how founders and their stories can help boost student enrolment by connecting their origin stories to specific experiences they had on the campus. Ask them how specific courses and programs prepared them for their entrepreneurial journey. Also ask them what other experiences such as campus mentorship programs, hackathons or pitch competitions helped them achieve specific breakthroughs and milestones. Focus on Photos & Videos  Startups provide a great opportunity to engage your audience visually.  Go beyond boring headshots, monolithic campus buildings, and staged stock images. Instead, use imagery that shows people creating new and exciting things together.  This is not a time to be shy about asking founders, faculty, and funders to get in the shot and be recognized for their contributions.  While you may think photo ops are overly promotional, they often help your partners communicate back to their constituency the importance of supporting your work. Walk the campus to get behind the scenes and show lab facilities, technology prototypes, and in-field work.   Partners Profile notable investors, faculty, foundations, government agencies, alumni and corporate partners who may have invested time, money and other resources that help validate the quality of the startups you are helping build.  Remember, startups are like a barn-raising, that involves a larger community.  Give these partners an opportunity to be visible part of the story and they will celebrate with you and amplify your message to reach a bigger, more engaged audience.  Proof Show evidence that the startups you are supporting are making a difference.  Use your startups as an opportunity to speak to the bigger picture of why your institution matters. Speak to how they are tackling bigger challenges in areas such as environment, healthcare, social justice, the economy, physical infrastructure, security, election integrity and social innovation.  Also make sure to demonstrate measurable impact in key areas such as: Total Addressable Market Job creation  Investment activities Industry Awards Partnerships Patents Customer /Revenue Milestones It's Your Time to Shine In an era where impact is increasingly measured by the ability to translate research into real-world applications, universities have a unique opportunity to show the value of their startup ecosystems. But you need to get the stories out beyond the campus.  Use your momentum to build a compelling narrative that makes your startups the heroes of your institution's story. 

September 05, 2024

6 min

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