Our Spotlights

Access to expert insights to help guide organizations as they plan, implement, and promote expertise marketing programs to better leverage the valuable experts within.

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ExpertSpotlight: Origins and History of Santa Claus

Santa Claus, the beloved figure at the heart of modern Christmas celebrations, has a rich history rooted in centuries of global tradition and folklore. His story originates from Saint Nicholas, a 4th-century bishop known for his generosity, and has evolved over time through cultural influences from Europe to North America. Santa's transformation into the jolly, red-suited icon we recognize today reflects not only the blending of mythologies but also the commercialization and globalization of Christmas. Understanding Santa’s origins offers valuable insights into cultural exchange, religious traditions, and societal values. Key story angles of interest include: The historical figure of Saint Nicholas and his influence on Santa Claus How Scandinavian folklore shaped Santa's association with winter and gifts The commercialization of Santa Claus in 19th and 20th-century America Depictions of Santa across cultures, from Europe’s Sinterklaas to Russia’s Ded Moroz The role of advertising, particularly Coca-Cola, in shaping Santa’s modern image Santa Claus as a symbol of generosity and its implications for holiday consumerism Connect with an expert about the Origins and History of Santa Claus: To search our full list of experts visit www.expertfile.com

December 05, 2024

1 min

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ExpertSpotlight: The History of Presidential Pardons in America

Presidential pardons have long been a cornerstone of executive power in the United States, granting the president the ability to forgive federal offenses. Rooted in the Constitution and modeled after the British royal prerogative, this authority has sparked significant legal and ethical debates since the nation’s founding. Understanding the history and implications of presidential pardons provides insights into American governance, justice, and the balance of power. This topic presents compelling opportunities for journalists to delve into its historical and contemporary significance. Key story angles include: Origins of the Presidential Pardon: Exploring how and why the pardon power was enshrined in the Constitution, including influences from English law and debates among the Founding Fathers. The First Presidential Pardon: Detailing the story of George Washington’s 1795 pardon of participants in the Whiskey Rebellion and its impact on shaping the use of executive clemency. Controversial Pardons in History: Investigating high-profile pardons, such as those granted by Presidents Andrew Johnson, Gerald Ford, and Donald Trump, and their political and social ramifications. Legal and Ethical Perspectives: Examining what legal scholars and historians say about the scope of pardon power, including debates over its limits and potential for misuse. Pardons and Social Justice: Highlighting cases where pardons were used to address systemic injustices, such as civil rights-era convictions or drug-related offenses. Comparing Global Practices: Analyzing how the U.S. approach to executive clemency compares to pardon systems in other democracies and the broader implications for justice. The history and evolution of presidential pardons open the door to meaningful discussions about justice, accountability, and the executive branch’s influence, offering journalists a wealth of perspectives to explore. Connect with an expert about the History of Presidential Pardons in America: To search our full list of experts visit www.expertfile.com

December 03, 2024

2 min

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ExpertSpotlight: The True History of Thanksgiving in America

Thanksgiving is often seen as a time for gratitude and togetherness, but its origins tell a far more complex story that intertwines indigenous history, colonialism, and the reshaping of cultural narratives. Understanding the true history of Thanksgiving invites reflection on the ways history is remembered, celebrated, and taught. As the holiday approaches, uncovering its deeper meaning is vital to fostering awareness of indigenous perspectives, historical accuracy, and the evolution of American traditions. This topic presents rich opportunities for journalists to explore its broader societal implications, with story angles including: Indigenous Perspectives on Thanksgiving: Highlighting how Native American communities view the holiday, including the National Day of Mourning and efforts to preserve indigenous cultures and histories. The Pilgrim-Indian Narrative: Investigating the historical accuracy of the widely taught Pilgrim-Indian story and its role in shaping American identity and myth-making. The Role of Thanksgiving in National Unity: Exploring how Thanksgiving was solidified as a national holiday during the Civil War and its significance in fostering unity amid division. Food, Culture, and Tradition: Examining how Thanksgiving has evolved as a culinary and cultural tradition, including the blending of indigenous and immigrant foodways. Education and Historical Accountability: Analyzing how schools and institutions teach the history of Thanksgiving, with efforts to address inaccuracies and promote indigenous voices. Thanksgiving and Modern Social Issues: Investigating the holiday’s intersection with modern challenges, such as food insecurity, consumerism, and environmental sustainability. Revisiting the history of Thanksgiving offers a chance to deepen public understanding of American history, honor indigenous contributions, and spark meaningful conversations about cultural heritage and national identity. Connect with an expert about the History of Thanksgiving: To search our full list of experts visit www.expertfile.com

November 23, 2024

2 min

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Higher Education Enters the Ring

Why it matters Yesterday’s announcement that Linda McMahon is President-elect Donald Trump’s pick to lead the Department of Education ushers in a new era for universities and colleges.  This signals a sharp pivot toward decentralization and pro-business policies, and it's expected that McMahon’s leadership will focus on dismantling traditional federal education structures, expanding school choice, and aligning education priorities with a business-first agenda.  Higher education faces funding uncertainties, new accountability pressures, and the need to demonstrate its relevance in supporting economic growth. The Big Picture McMahon’s appointment reflects Trump’s broader strategy to reframe education policy in a way that prioritizes state control, entrepreneurship, and conservative cultural values. This will likely have significant consequences for higher education, including: Decentralization: Shifting control of education policy and funding to the states. School Choice Expansion: Redirecting public funds to private, religious, and homeschooling options. Economic Alignment: Pressuring institutions to support industry, small business, and workforce development through research, partnerships, and entrepreneurship/startup programs. Cultural Shifts: Rolling back policies on diversity, equity, and inclusion while emphasizing “patriotic” education. What’s at Stake Federal Funding Cuts: Threat: Research funding, Pell Grants, and other federal supports may face cuts. Reality Check: Congressional approval is required to eliminate funding streams like Title I, making complete federal withdrawal unlikely but changes and funding disruptions possible. Policy Shifts: Threat: Federal oversight will likely weaken, and policies favoring vocational and workforce-aligned education will likely put increased pressure on programs such as liberal arts. Universities will also likely face increasing pressure to align with ideological goals, such as restricting DEI (diversity, equity, and inclusion) initiatives.  The new administration could wield considerable control over the school accreditation process, which has been seen by some to force ideological changes on campuses.  There has been a movement to decentralize accreditation authority, reduce federal oversight, and align educational standards with conservative values. According to the Council for Higher Education, many of the ideas put forward focus on empowering states to authorize accrediting agencies and even serve as accreditors themselves, shifting control from federal to state governments.  Action: Institutions must better identify their options amidst a rapidly evolving agenda at both the state and federal levels, develop strategies and secure the resources necessary.  For instance, there are calls to prohibit accreditors from requiring institutions to implement Diversity, Equity, and Inclusion (DEI) policies.  Institutions also need to understand what the implications of a more diverse accreditation landscape could be, with standards varying significantly across states, potentially affecting the uniformity and transferability of academic credentials nationwide.  Reputational Risks: Concern: Growing public skepticism toward higher education undermines enrolment and support. Impact: Conservative narratives favoring alternatives like apprenticeships and other programs that support the economy and job growth will likely gain traction. Preserving Institutional Independence: Pressure: Universities face increased scrutiny of their course curriculum and research priorities that may be deemed ideologically contentious. Opportunity: Institutions must tangibly demonstrate their value to society. The more they can do to break down barriers between “town and gown” and counter the narrative that paints them as too expensive, elitist, and out of touch. Demonstrating Economic Impact: Need: Universities must showcase their role in driving economic growth through research, commercialization, and support for small businesses and entrepreneurs. Opportunity: Institutions should communicate their relevance in relatable ways that engage with businesses, emphasizing tangible contributions to research innovation and job creation as a positive return on investment that can be messaged to taxpayers. Key Questions for Higher Ed Leaders Funding: How can we diversify revenue streams and reduce reliance on federal support? Advocacy: How should universities engage state and federal leaders to protect their interests? Reputation: How can higher education rebuild public trust and counter skepticism?  Relevance: How do we better communicate the value of university research and its role in supporting a pro-business agenda? Adaptation: Can institutions innovate by expanding industry partnerships, online education, and workforce-aligned programs? Implications of Project 2025 Project 2025 is a comprehensive initiative spearheaded by the Heritage Foundation, a conservative think tank, aiming to reshape the U.S. federal government through a conservative lens. Launched in April 2023, it serves as a strategic blueprint for a potential conservative administration, detailing policy proposals, personnel strategies, training programs, and a 180-day action plan. Analysis from the Brookings Institution states that "many proposals in Project 2025 would require an unlikely degree of cooperation from Congress, though others could be enacted unilaterally by a second Trump administration.”  While we don’t know the full extent to which Project 2025 will be implemented, its agenda seeks to reshape federal agencies, including the Department of Education, with a significant impact on the sector.  Key areas of focus include: Title I and Student Aid Proposals to give parents more control over federal funds could deprioritize public education. Tax Credits for School Choice Incentives to support private school tuition may shift K-12 pipelines, impacting university enrolment. Economic Realignment Universities will need to align with business priorities, emphasizing innovation, commercialization, and job creation. Diversity Equity & Inclusion Project 2025 explicitly calls for reducing federal spending on what it deems unnecessary or politicized initiatives, and DEI programs are likely to fall under this categorization.  This could have wide-ranging impacts, including changes to school ranking systems that have a DEI component.  Ranking bodies such as US News & World Report may need to adjust their methodologies to account for changes in diversity initiatives and data availability. With potential reductions in diversity-related data, rankings might place greater emphasis on other factors such as academic performance, faculty qualifications, and post-graduate outcomes. This also could extend to endowments, which direct funding toward diversity programs through scholarships and fellowships. For institutions that rely heavily on DEI as a cornerstone of their fundraising and donor relations strategies, they may experience reduced donor enthusiasm, particularly from philanthropic organizations or alumni committed to these causes. Regulatory Rollbacks There is the potential for significant changes to Title IX protections and federal loan forgiveness programs, creating legal and financial uncertainty. What Universities Can Do Now: Secure Funding Build relationships with private donors, businesses, and industry partners. Strengthen advocacy efforts at the state level to safeguard funding & other resources.   Adopt proactive strategies to mitigate potential policy impacts, such as diversifying revenue sources, engaging donors with aligned government priorities, and ensuring compliance with evolving regulations. Reinforce Public Trust Explain complex topics in accessible ways to help the public and policymakers make informed decisions. Help promote and support faculty who can serve as credible sources for the media, countering misinformation and fostering informed dialogue. Strengthen community connections with your experts through public speaking engagements, workshops, and local events. Position the university as a hub for knowledge and innovation that benefits the community. Capitalize on the reach and influence of alumni. Highlight their successes to show how they benefitted from educational programs and research. Position them as important role models and advocates in the community who are contributing to economic growth. Demonstrate Relevance Showcase faculty and their research breakthroughs. Demonstrate how their work benefits industries, supports entrepreneurship and addresses societal challenges. Speak to real-world outcomes in health, technology, the environment, and more. Use accessible language to connect with policymakers, business leaders and taxpayers. Strengthen Advocacy: Partner with peer institutions to shape policy discussions. Position universities and colleges as vital contributors to a pro-business agenda. Innovate: Expand stackable credentials and micro-credential programs that are aligned with private and public sector requirements and emerging skills-based models. Look at new online education options. Embrace partnerships that connect academic research to real-world economic impact. Universities must deliver a more compelling, data-driven, yet humanized story about their institution’s contributions, fostering stronger relationships with government, the private sector, and taxpayers. What's Next This new era will most certainly challenge higher education to rethink its approach to funding, policy, and public engagement. For all institutions, both public and private, there is no place to hide.  As they step into the ring, Higher Education leaders will need lots of support as they look to forge new paths for research, teaching, and community service while engaging their stakeholders in ways that more powerfully communicate their vital contributions to society. The bell has rung—are you ready?

Peter Evans

November 21, 2024

6 min

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#ExpertSpotlight: A look at Afghanistan

Afghanistan has been at the center of international focus since 2001, enduring decades of conflict, social change, and efforts toward rebuilding. This topic remains significant as the world reflects on the lasting impact of the Afghanistan war, the country's evolving human rights landscape, and the enduring resilience of its people. For the public, understanding Afghanistan's history and current situation is essential to grasp the broader issues of international policy, humanitarian needs, and global security. This subject also highlights the importance of accountability and the role of the international community. Key story angles that may interest a broad audience include: The impact of foreign intervention on Afghan society: Exploring how two decades of international involvement have reshaped the country politically, economically, and socially. Human rights challenges and progress: Analyzing the state of women’s and minority rights, including access to education and healthcare under various regimes. Refugee crises and displacement: Examining the large-scale displacement of Afghans over the years and the humanitarian response by neighboring and Western nations. The resilience of Afghan culture and identity: Highlighting how art, music, and traditions have survived despite conflict, and how cultural preservation remains vital to Afghan communities. The future of Afghanistan’s youth: Discussing the aspirations and challenges facing a generation born into conflict, and the role of education and innovation. The international community’s role and response: Assessing current global engagement, diplomatic efforts, and the responsibilities of the U.S. and allied countries toward Afghanistan. Connect with an expert about the History of Conflict in Afghanistan:  To search our full list of experts visit www.expertfile.com

November 13, 2024

2 min

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November 11 - a Day of Remembrance

Observed globally, Remembrance Day on November 11 and Veterans Day in America honors the sacrifices of military personnel in times of conflict and serves as a poignant reminder of the human cost of war. Recognized in Commonwealth countries and beyond, this day holds deep significance as nations reflect on peace, memory, and the ongoing impact of past conflicts. Veterans Day is a federal holiday in the United States observed annually on November 11, for honoring military veterans of the United States Armed Forces. Both days matters to the public because it fosters historical awareness, strengthens national unity, and promotes a global dialogue on peace and reconciliation. Key story angles that may interest a broad audience include: The history and symbolism of Remembrance Day: Exploring the origins of the day, the role of the poppy symbol, and its evolution across generations. Global observances and traditions: Highlighting how different countries commemorate November 11 and the unique rituals they observe. Veterans' experiences and perspectives: Featuring stories from veterans and their families, focusing on the impact of service and the importance of recognition and support. The role of education in remembrance: Examining how schools and communities educate younger generations about the history of wars and the importance of honoring service members. Peace-building efforts inspired by Remembrance Day: Showcasing initiatives and organizations working toward conflict resolution, veteran support, and international cooperation. Post-war recovery and mental health: Discussing resources and support systems for veterans dealing with PTSD, physical injuries, and reintegration challenges. Connect with an expert about Remembrance Day : To search our full list of experts visit www.expertfile.com

November 09, 2024

2 min

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Covering Halloween?

Halloween, one of the most celebrated holidays worldwide, has a rich history rooted in ancient traditions, evolving through centuries of cultural exchange and adaptation. This topic is of public interest not only because of its widespread celebration but also due to its fascinating mix of religious, cultural, and folk origins that shape how Halloween is experienced today. From ancient Celtic rituals to modern festivities, exploring Halloween's origins offers insights into the lasting impact of folklore and tradition in society. Key story angles that may interest a broad audience include: The ancient Celtic festival of Samhain: Delving into the pagan roots of Halloween and its transformation over time. Halloween and religious traditions: Exploring the holiday's connection to Christian observances like All Saints’ Day and its integration with local customs. The commercialization of Halloween: Analyzing the economic impact of Halloween on the retail and entertainment industries, from costumes to candy. Halloween symbols and superstitions: Investigating the origins of classic symbols like pumpkins, ghosts, and witches, and their meanings in different cultures. Modern-day Halloween traditions: Highlighting how different countries celebrate Halloween uniquely, reflecting local customs and beliefs. The psychology of fear and fantasy: Examining why people are drawn to the spooky, the macabre, and the thrill of Halloween. Connect with an expert about the origins of Halloween : To search our full list of experts visit www.expertfile.com

October 28, 2024

1 min

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#ExpertSpotlight - Remembering the invasion of Grenada

The U.S. invasion of Grenada in 1983 stands as a key moment in Cold War history, reflecting the complex dynamics of American foreign policy in the Caribbean. Known as Operation Urgent Fury, this military action was a response to political instability on the island and perceived threats to U.S. citizens and interests. The invasion not only shaped Grenada’s future but also influenced global perceptions of U.S. interventionism, raising questions about sovereignty, international law, and regional geopolitics. The significance of this event continues to resonate, offering numerous story angles for journalists. Key sub-topics include: Cold War Geopolitics and U.S. Foreign Policy: Exploring the broader Cold War context, the U.S.’s strategic interests in the Caribbean, and how the invasion shaped subsequent American foreign policy decisions. Debates on Sovereignty and International Law: Investigating the legal and ethical implications of the invasion, including debates about military intervention, national sovereignty, and international diplomacy. Impact on Grenada’s Political and Social Landscape: Examining the long-term effects of the invasion on Grenada’s political stability, economy, and society, and how the event is remembered locally. Media Coverage and Public Opinion: Analyzing how the invasion was covered by the media at the time, the public’s reaction in the U.S. and globally, and how it shaped perceptions of U.S. military power. The Role of Regional Powers and Alliances: Looking at the involvement of regional organizations like the Organization of Eastern Caribbean States (OECS), and how the invasion impacted relationships between the U.S., Latin America, and the Caribbean. Lessons for Modern U.S. Military Interventions: Reflecting on the invasion’s legacy and what it teaches about the risks, justifications, and consequences of U.S. military interventions in other nations. As the anniversary of the U.S. invasion of Grenada approaches, this event offers an opportunity to revisit critical discussions on international intervention, geopolitical strategy, and the balance between national interests and global governance. Connect with an expert about the 1983  U.S. invasion of Grenada : To search our full list of experts visit www.expertfile.com Photo credit: Encyclopedia Britannica

October 25, 2024

2 min

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PACs ... What Are They and How Do They Work?

Political Action Committees (PACs) are organizations that collect and donate money to political candidates, parties, or causes. They are formed to pool contributions from individuals, corporations, unions, or other groups to support candidates who align with their goals or to oppose those who do not. PACs play a significant role in U.S. politics, allowing interest groups to influence elections and public policy through financial contributions. There are two main types of PACs: Traditional PACs: These are established by businesses, unions, trade associations, or issue groups. They can donate directly to candidates, but their contributions are limited by federal law. Traditional PACs can give up to $5,000 per candidate per election and up to $15,000 to a political party. Super PACs: Also known as "independent-expenditure-only committees," Super PACs can raise and spend unlimited amounts of money to support or oppose political candidates. However, they are not allowed to coordinate directly with candidates or their campaigns. Super PACs often focus on media ads and public messaging to influence elections. The significance of PACs lies in their ability to amplify the voices of certain interest groups, industries, and ideologies within the political system. However, they are also a source of controversy, with critics arguing that they can lead to undue influence from wealthy donors and special interest groups over elected officials. This has fueled debates about campaign finance reform and the transparency of political donations. In the complex world of campaign finance, Political Action Committees (PACs) play a crucial role in shaping the political landscape, serving as a vital link between private citizens, special interest groups, and elected officials. Understanding PACs is essential to grasp the broader implications of how money influences political decisions, election outcomes, and policy-making. This topic is newsworthy as debates around the transparency, ethics, and impact of PAC contributions continue to shape public discourse, particularly in light of recent elections and campaign finance reform efforts. Key story angles that may interest a broad audience include: The role of PACs in modern elections: Exploring how PAC contributions influence candidates, elections, and policy decisions. Super PACs vs. traditional PACs: Analyzing the differences, including spending limits, transparency requirements, and their respective influence on campaigns. Campaign finance reform: Discussing current efforts to regulate PAC contributions, address dark money, and improve transparency in political donations. Ethical concerns surrounding PACs: Investigating the influence of special interest groups and corporations on political decision-making and their alignment with public interest. The rise of grassroots PACs: Highlighting citizen-driven PACs and their role in amplifying smaller donors and diverse voices in the political process. The future of PACs in digital campaigning: Examining the evolving tactics PACs use in social media and digital advertising to sway voters and influence public opinion. Connect with an expert about PACs and campaign financing: To search our full list of experts visit www.expertfile.com

October 22, 2024

2 min

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ExpertSpotlight: A Look Back at the First American Election

The first U.S. election, held in 1789, marks a pivotal moment in the founding of American democracy, establishing a framework that has shaped the nation's political landscape for centuries. As the world’s first modern constitutional republic, this election not only elected George Washington as the first president but also introduced a new system of governance that emphasized the balance of power and individual rights. The significance of this event reaches far beyond the political sphere, touching on issues of civic engagement, representation, and the evolution of democratic ideals. Key sub-topics that may interest journalists and the public include: The Founding Fathers’ Vision for Democracy: Exploring the role of key figures like George Washington, John Adams, and Thomas Jefferson in shaping the U.S. political system, and how their ideas still influence governance today. Evolution of the Electoral Process: Examining how the original electoral system was structured, including the Electoral College, and how it has changed over time in response to shifting political dynamics. Voter Rights and Representation: Analyzing who was eligible to vote in 1789 compared to today, shedding light on the ongoing struggle for voting rights and representation for marginalized groups. Impact on Modern Democracies: Investigating how the U.S. election model influenced other nations' democratic structures and how it continues to serve as both an inspiration and a subject of debate. The Role of Media and Public Discourse: Looking at how the first election was communicated to the public and the early role of newspapers, pamphlets, and public speeches in shaping voter opinion. Legacy of George Washington’s Presidency: Reflecting on George Washington’s leadership style, his decision to step down after two terms, and the precedent it set for future presidential transitions. The history of the first U.S. election offers a lens through which to explore broader questions about governance, the role of leadership, and the ongoing evolution of democracy, providing journalists with numerous story angles relevant to both historical analysis and contemporary political discourse. Connect with an expert about the history of US elections: To search our full list of experts visit www.expertfile.com

October 21, 2024

2 min

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Covering the changing colors this time of year?

As the vibrant hues of autumn emerge, the changing of leaf colors in fall captivates public attention and provides an annual reminder of nature’s intricate beauty. This transformation is more than just a visual spectacle; it is a reflection of the environmental processes at play and an indicator of the health of ecosystems. The science behind the color shift—triggered by changes in daylight and temperature—reveals important insights into climate patterns, ecological balance, and even how climate change may be altering these natural rhythms. Key story angles of interest include: The science behind why and how leaves change color in the fall The impact of climate change on fall foliage timing and intensity Economic and cultural significance of fall tourism in regions known for autumn foliage How changes in leaf color signal broader environmental shifts in ecosystems The role of tree species diversity in producing the vivid palette of fall colors Local and global effects of deforestation on fall foliage patterns Connect with an expert about the autumnal changing of the colors: To search our full list of experts visit www.expertfile.com

October 16, 2024

1 min

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Life and Legacy of Lily Ledbetter

The life and legacy of Lily Ledbetter stand as a powerful testament to the ongoing fight for workplace equality and women's rights. As the face behind the landmark Ledbetter v. Goodyear Tire & Rubber Co. case and the namesake of the Lily Ledbetter Fair Pay Act, her story continues to resonate in today's battles for gender pay equity. This topic is especially relevant now as conversations around economic justice, corporate responsibility, and legislative change gain momentum across the globe. Ledbetter's fight highlights the enduring struggle for fair compensation and workplace equity, which remains a vital issue for the public. Key story angles that may interest a broad audience include: The impact of the Lily Ledbetter Fair Pay Act: Exploring how this legislation has shaped workplace policies and its continuing relevance in today's legal landscape. Gender pay equity today: Analyzing the wage gap across industries and efforts to close the divide, with data on current disparities. The personal and professional costs of discrimination: Investigating how pay inequality affects families, career progression, and long-term financial security, especially for women of color. The broader fight for workplace rights: Examining the ripple effects of the Ledbetter case on other forms of discrimination, such as race, age, and disability. Economic justice as a human rights issue: Connecting Ledbetter’s legacy to current global movements pushing for equal pay, labor rights, and anti-discrimination reforms. Corporate responsibility and transparency: Assessing how companies are addressing pay equity through transparency measures, audits, and policy shifts. Connect with an expert about the Life and Legacy of Lily Ledbetter: To search our full list of experts visit www.expertfile.com

October 14, 2024

2 min

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