Our Spotlights

Access to expert insights to help guide organizations as they plan, implement, and promote expertise marketing programs to better leverage the valuable experts within.

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National Vietnam Veterans Day | Media Advisory

Tomorrow is National Vietnam Veterans Day commemorates the sacrifices of Vietnam veterans and their families, reflecting on the complex legacy of the Vietnam War. This observance not only serves as a reminder of the past but also fosters dialogue on veterans' affairs, mental health, and the evolving understanding of war's impact on society. Delving into this topic provides an opportunity to explore: The historical context and legacy of the Vietnam War Mental health support for veterans The evolution of veterans' benefits over time Public perceptions of the Vietnam War and its veterans The role of education in preserving the history of the Vietnam War For journalists with questions or  looking to cover this topic, here is a select list of experts. To search our full list of experts visit www.expertfile.com Christian Appy Professor of History and Director of the Ellsberg Initiative for Peace and Democracy – University of Massachusetts Amherst Kara Dixon Vuic LCpl. Benjamin W. Schmidt Professor of War, Conflict, and Society in 20th-Century America – Texas Christian University Neil Maher Professor –  New Jersey Institute of Technology Thomas Schwartz Distinguished Professor of History – Vanderbilt University Lawrence A. Tritle Professor Emeritus of History – Loyola Marymount University                                                                                                                                                            Photo Credit: Caleb Fisher

March 28, 2024

1 min

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Batter Up! Major League Baseball Season Begins Tomorrow! | Media Advisory

The start of the Major League Baseball season is more than just America's favorite pastime returning; it's a cultural event that ties into themes of community, nostalgia, and the ever-evolving narrative of sports in society. Like every big league, the start of the season speaks to the unity and division that sports can create, the economics of professional leagues, and the role of athletes in social movements. Possible story angles include: The economic impact of MLB on local communities Innovations in sports technology and data analytics The role of sports in bridging cultural divides MLB's response to social justice issues Health and safety protocols in professional sports Gambling, is it a growing problem for athletes? For journalists seeking research or insights for their coverage of opening day, here is a select list of experts. To search our full list of experts visit www.expertfile.com Curt Smith Senior Lecturer  – University of Rochester Christina Gipson Assistant Professor of Sport Management – Georgia Southern University Greg Stewart, MD W. Kennon McWilliams Professor of Sports Medicine –  Tulane University Photo Credit:  Michael Lewis Professor of Marketing; Faculty Director, Emory Marketing Analytics Center · Emory University, Goizueta Business School Lisa Pike Masteralexis Senior Associate Dean and Professor of Sport Management – University of Massachusetts Amherst                                                                                                                                             Photo Credit: Joshua Peacock

March 27, 2024

1 min

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What Happened to Haiti to Make it a Perpetual Failed State? | Media Advisory

Haiti's prolonged struggle with political instability, economic hardship, and natural disasters raises critical questions about international aid, governance, and the path to sustainable development. This topic is not just newsworthy for its historical complexity but also for its implications on human rights, regional stability, and global efforts to address poverty and inequality. Haiti's story prompts a deeper examination of: The impact of foreign intervention and aid Political corruption and its effects on governance Economic policies and their role in sustainable development Social movements and the fight for democracy Environmental degradation and resilience For journalists seeking research or insights for their coverage on this topic, here is a select list of experts. To search our full list of experts visit www.expertfile.com Ken Keen Associate Professor in the Practice of Organization & Management; Associate Dean for Leadership; Lieutenant General, USA (Retired) –  Emory University, Goizueta Business Robert Fuller, M.D., FACEP UConn Health Chairman of Emergency Medicine – University of Connecticut Benjamin Hebblethwaite Associate Professor  in the Department of Languages, Literatures and Cultures – University of Florida Paul Kramer Associate Professor of History – Vanderbilt University                                                                                                                                                     Photo credit: Heather Suggitt

March 26, 2024

1 min

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Cancer Diagnosis and Prevention Breakthroughs | Media Advisory

With two cancer diagnoses in the Royal family - cancer is regrettably a trending topic but also a vitally important one for everyone. In the ongoing battle against cancer, recent advancements in diagnosis and prevention offer promising avenues for both medical practitioners and the general public. With cancer being one of the leading causes of death globally, developments in this field not only hold significant importance for healthcare but also for individuals and families impacted by the disease. Here's why this matters and potential story angles: Why it Matters: Health Impact: Improved diagnostic tools and preventive measures can lead to earlier detection and more effective treatment options, potentially saving lives. Economic Implications: The economic burden of cancer treatment on individuals, families, and healthcare systems underscores the importance of preventative measures and early detection. Public Health: Addressing cancer at the diagnostic and prevention stages contributes to broader public health initiatives, reducing the overall incidence and mortality rates. Story Angles: Breakthrough Technologies: Explore innovative diagnostic technologies such as liquid biopsies or AI-driven imaging systems transforming cancer detection. Lifestyle and Prevention: Investigate lifestyle factors, from diet and exercise to environmental exposures, and their role in cancer prevention. Genetic Research: Cover advancements in genetic testing and personalized medicine, offering insights into individual risk factors and tailored prevention strategies. Access to Care: Examine disparities in access to cancer screening and prevention measures, particularly among underserved communities. Survivor Stories: Highlight stories of individuals who have benefited from early detection or preventive interventions, offering hope and inspiration. Policy and Advocacy: Discuss the role of policy initiatives and advocacy efforts in promoting cancer prevention strategies and ensuring equitable access to screening and diagnostic services. For journalists seeking research or insights for their coverage on this topic, here is a select list of experts. To search our full list of experts visit www.expertfile.com Anna McDaniel Dean of the College of Nursing – University of Florida Jorge Cortes Director, Georgia Cancer Center – Augusta University Nicholas J. Petrelli Bank of America endowed medical director of the Helen F. Graham Cancer Center and Research Institute – ChristianaCare Katherine Reeves Professor of Epidemiology and Associate Dean of Graduate and Professional Studies, School of Public Health and Health Sciences –  University of Massachusetts Amherst Nicole Onetto Deputy Director and Chief Scientific Officer – Ontario Institute for Cancer Research                                                                                                                                          Photo Credit: National Cancer Institute

March 25, 2024

2 min

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How Vulnerable Are America’s Water Systems to Outside Attack? | Media Advisory

The security of America's water systems is an issue of national importance, touching on the well-being and safety of millions. This topic gains urgency as it ties into broader concerns about infrastructure vulnerability, cyber-terrorism, and the readiness of public utilities to handle emerging threats. In light of recent breaches and heightened geopolitical tensions, the resilience of these essential systems is not just a matter of public safety but also of national security. Exploring this issue offers insights into: Cybersecurity measures for water supply systems The impact of climate change on water system resilience Federal and state responses to infrastructure threats Public health implications of water system breaches The role of technology in safeguarding against attacks For journalists seeking research or insights for their coverage on this topic, here is a select list of experts. To search our full list of experts visit www.expertfile.com Seth Hamman Director, Center for the Advancement of Cybersecurity and Associate Professor of Cyber Operations and Computer Science - Cedarville University David Bader Distinguished Professor, Data Science · New Jersey Institute of Technology Vladlena Benson Professor of Cybersecurity Management · Aston University William Hatcher Chair of the Department of Social Sciences · Augusta University TJ O’Connor, LTC (Ret.) Assistant Professor, Cybersecurity Program Chair | Computer Engineering and Sciences · Florida Tech                                                                                                                                                             Photo by: Adi Goldstein

March 25, 2024

1 min

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National Puppy Day | Media Advisory

National Puppy Day celebrates the joy and companionship that puppies bring into our lives, while also raising awareness about the importance of adoption and the welfare of our canine friends. This day is an opportunity to advocate for responsible pet ownership, highlight the plight of dogs in shelters, and encourage adoption over purchasing from breeders. With millions of homeless dogs worldwide, National Puppy Day also serves as a reminder of the human-animal bond and our responsibility to protect and care for pets. Key sub-topics include: Adoption and Rescue Stories: Heartwarming tales of puppies finding their forever homes. The Importance of Spaying and Neutering: How these practices help reduce the number of homeless pets. Puppy Care and Training Tips: Expert advice on raising a healthy, well-behaved dog. The Role of Pets in Mental Health: Exploring how pets contribute to emotional and psychological well-being. Advocacy and Animal Welfare Legislation: Updates on laws and policies promoting the protection of dogs. Celebrating the Bond Between Humans and Dogs: The myriad ways puppies enrich our lives and communities. For journalists seeking research or insights for their coverage on this topic, here is a select list of experts. Jennifer Applebaum Assistant Professor · University of Florida Meghan Herron Clinical Associate Professor I College of Veterinary Medicine · The Ohio State University Julie Levy Distinguished Professor · University of Florida Nicole Dorey Lecturer · University of Florida To search our full list of experts visit www.expertfile.com Photo by Jametlene Reskp

March 22, 2024

1 min

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World Water Day - United Nations World Water Development Report Launched | Media Advisory

World Water Day marks the launch of the United Nations World Water Development Report, a comprehensive review of the state of the world's freshwater resources. This day serves as a crucial reminder of the importance of water conservation, the challenges of water scarcity, and the need for sustainable management of this essential resource. As climate change accelerates and global demand for water increases, the findings of this report are more relevant than ever, offering a call to action for governments, businesses, and individuals worldwide. Key areas of focus include: Global Water Scarcity: The current status and future projections of freshwater availability. Impact of Climate Change on Water Resources: How global warming is affecting water cycles and availability. Innovative Water Management Solutions: Emerging technologies and strategies for sustainable water use. Water and Sanitation for All: Progress towards ensuring access to clean water and sanitation as a fundamental human right. Economic Implications of Water Management: The costs and benefits of investing in water infrastructure and conservation. International Cooperation on Water Issues: Examples of successful cross-border water management and conservation efforts. For journalists seeking research or insights for their coverage on this topic, here is a select list of experts. Michael Savarese Professor of Marine Science & Environmental Studies, Florida Gulf Coast University Karen Clay Professor, Carnegie Mellon University Pamela Grothe Assistant Professor University of Mary Washington Michael Vandenbergh Professor of Law, Vanderbilt University Tom Rand Managing Director at MaRS Cleantech Fund To search our full list of experts visit www.expertfile.com Photo by Artem Beliaikin

March 22, 2024

2 min

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Reddit Shares Expected to Commence Trading on NYSE | Media Advisory

In a move emblematic of the digital age's intersection with traditional finance, Reddit, the vast online community platform, is poised to debut its shares on the New York Stock Exchange (NYSE). This event marks a significant milestone for the company, celebrated for its user-generated content and vibrant forums that span every conceivable interest. For investors, tech enthusiasts, and users alike, Reddit's transition from a private to a public entity opens up discussions on the valuation of online communities, the future of digital platforms, and the implications for the broader stock market. Key sub-topics include: Initial Public Offering (IPO) Details: Insights into Reddit's valuation, share pricing, and the IPO process. Impact on the Tech Industry: What Reddit's public listing means for the tech sector and other social media platforms. User Community Reaction: How Reddit's dedicated user base perceives the move to go public and potential changes to the platform. Market Performance and Investor Sentiment: Analysis of investor interest, market trends, and the potential for Reddit's stock. Corporate Governance and Strategy: The shift in Reddit's management approach post-IPO and strategic plans for growth. The Role of Digital Platforms in Modern Investing: How Reddit and similar platforms influence investor decisions and market dynamics. For journalists seeking research or insights for their coverage on this topic, here is a select list of experts. Scott Stratten President & CEO · UnMarketing Samantha Bradshaw Doctor of Philosophy Candidate · Oxford Internet Institute David Meerman Scott Marketing Strategist, Keynote Speaker, Bestselling Author Sean Thoennes, Ph.D. Associate Faculty - Media Psychology · Fielding Graduate University To search our full list of experts visit www.expertfile.com Photo by Brett Jordan

March 21, 2024

2 min

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The Fed’s Interest Rate Decision Due Today: Is Inflation Creeping Back Up? | Media Advisory

Recent economic indicators suggest a worrying trend: inflation may be on the rise again. This media alert calls on journalists to investigate the underlying causes of this potential uptick, its implications for consumers, businesses, and policymakers, and the measures being taken to mitigate its impact. The discussion will span from the basics of inflationary pressure to the real-world effects on the cost of living and economic stability. Key areas of interest include: Drivers of Inflation: Identifying the economic factors contributing to the increase. Impact on the Average Consumer: How rising prices affect daily life and purchasing power. Government and Central Bank Responses: Policies and actions to curb inflation and protect the economy. Global Inflation Trends: Comparing the situation with inflationary trends in other countries. Investor Sentiment and Market Reactions: The financial markets' response to inflation fears. Long-Term Economic Outlook: Projections for the economy in light of potential inflationary pressures. For journalists seeking research or insights for their coverage on this topic, here is a select list of experts. Isabella Weber Associate Professor of Economics · University of Massachusetts Amherst John T. Harvey Professor · Texas Christian University Narayana Kocherlakota Lionel W. McKenzie Professor of Economics · University of Rochester James G. Devine Professor Emeritus of Economics · Loyola Marymount University To search our full list of experts visit www.expertfile.com Photo by engin akyurt

March 20, 2024

1 min

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Scandals, Health Scares and Sloppy Mistakes - Are the Royals in Turmoil? | Media Advisory

The British Royal Family finds itself at the center of an unprecedented media storm, grappling with a series of scandals, health scares, and public gaffes. This media alert invites journalists to delve into the causes and consequences of the recent tumult within the monarchy, examining its impact on public perception, the institution's future, and the broader implications for society's relationship with celebrity and authority. Key areas of focus include: Timeline of Recent Royal Controversies: A detailed look at the events causing widespread media attention. Public Perception and Royal Image: How these incidents have affected the public's view of the monarchy. The Role of the Media in Shaping Narratives: Analysis of media coverage and its impact on the situation. Mental Health and the Public Eye: The toll of public scrutiny on the Royals and lessons for broader society. The Future of the Monarchy: Speculations on potential changes within the institution and its place in modern Britain. Comparison with Historical Royal Scandals: Contextualizing current events within the long history of royal controversies. For journalists seeking research or insights for their coverage on this topic, here is a select list of experts. Carolyn Harris Historian, Author, Royal Commentator, Instructor, University of Toronto School of Continuing Studies Derek Arnold Senior Instructor, Communication | College of Liberal Arts and Sciences · Villanova University Ruth McClelland-Nugent, PhD Chair History, Anthropology & Philosophy · Augusta University To search our full list of experts visit www.expertfile.com Photo by Kutan Ural

March 19, 2024

1 min

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Oprah Hosts Primetime Special About Weight Loss Drugs on ABC | Media Advisory

Oprah Winfrey, a revered media mogul and advocate for health and wellness, is set to host a groundbreaking primetime special on ABC, focusing on the burgeoning field of weight loss drugs. The new special follows Winfrey’s exit from the board of weightwatchers, where she served for nearly a decade after acquiring a 10% stake in the company. This special promises to shed light on the science behind popular weight loss medications Ozempic, Mounjaro and Wegogy. As obesity rates continue to climb globally, the discussion around weight loss solutions becomes increasingly pertinent, touching on public health, self-image, and the pharmaceutical industry's role in shaping health standards. Key topics of interest include: Science and Effectiveness of Weight Loss Drugs: Exploring how these medications work and their success rates. Personal Stories of Transformation: Individuals' journeys with weight loss drugs, including challenges and triumphs. Ethical and Societal Implications: The debate over body image, health standards, and drug dependency. Regulatory Perspective and Safety: How these drugs are approved and monitored for public use. Impact on the Healthcare System: The potential effects on healthcare costs and accessibility. Cautions and Concerns: Are there serious side-effects and what are the risks related to taking these drugs? Future of Obesity Treatment: Innovations and next steps in treating obesity with pharmaceuticals. For journalists seeking research or insights for their coverage on this topic, here is a select list of experts. Rebecca Puhl, Ph.D. Professor of Human Development and Family Studies · University of Connecticut Professor Paul Gately Carnegie Professor of Exercise and Obesity and Co-Director of the Applied Centre for Obesity Research · Leeds Beckett University Rebecca Pearl Assistant Professor · University of Florida Jan D. Hirsch Founding Dean, School of Pharmacy and Pharmaceutical Sciences · UC Irvine Amy Gorin, Ph.D. Professor, Department of Psychological Sciences · University of Connecticut James Lenhard, Jr., M.D., FACE, FACEP Medical Director · ChristianaCare To search our full list of experts visit www.expertfile.com. Photo by Total Shape

March 18, 2024

2 min

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Announcing The NEW ExpertFile

Promoting your expertise just got easier with a host of new platform features. Well the world’s best platform for Expertise Marketing just got even better! We’ve just released the latest release of ExpertFile and it’s huge. Our newly designed, mobile-ready platform provides the most intuitive, collaborative solution for creating, managing, and showcasing your experts and insights. Whether you are managing content directly on your website or promoting it through one of our powerful distribution channels like our expertfile.com search engine used by leading media outlets, you will find a lot of great new features packed into this release. With a host of new and enhanced features, streamlined workflows and more advanced analytics we’ve made showcasing your expertise, capturing valuable inquiries, and tracking your results easier than ever. You will see some exciting improvements that enable you to create highly customizable, searchable directories and media-rich profiles and content features to sharing valuable expert insights with detailed Posts and Q&A. Built for marketing and communications professionals and compatible with your current systems we continue to take the burden out of managing your expert content, and eliminate the need for ongoing, costly or time-consuming IT projects. The following highlights some of the great new features and functionality that can be found across the platform. We hope you take a moment to explore the new ExpertFile.  And please let us know what you think!   Cheers, Robert ------------ Robert Carter Co-Founder & VP Product | ExpertFile A Quick Tour of What's New with the ExpertFile Platform Home Screen Experience the power of the ExpertFile Platform from the moment you log in. The *NEW* Home Screen is your gateway to a wealth of essential information related to your account, key analytics, recent activities and more. With intuitive menus and a new universal search bar for easy discovery, the Home tab is your jumping off point for effortlessly exploring all your expert content and quickly connecting with valuable inquiries. Our refined layout features clear tab structures, quick action buttons and links making it a breeze to create and manage your experts and their insights, whether creating detailed media-rich profiles, insightful posts, Q&A or other featured content. Plus, gain valuable insights and optimize your expertise marketing strategy with convenient access to resource links and tools to grow your online presence both on your website, through Google or by one of our powerful distribution channels. New Home Screen features include: Quick action buttons to access all frequent activities Universal search capabilities for all your expert content User/license overview Analytics summary Recent content & login activity People Tab Manage your experts and your team through the People tab. Quickly add users and create captivating mobile-ready profiles that showcase their knowledge and thought-provoking content. Effortlessly update experts profiles using our user-friendly inline editor or take advantage of bulk actions to make changes across your entire team. Easily create and assign your experts to categories and tags enhancing discovery and building of custom directories and featured content. Transition profiles seamlessly from drafts to public visibility, or establish private password-protected viewing for exclusive restricted access directories and targeted profile outreach. Build the perfect support network. Manage your experts, their content, and inquiries with ease, while collaborating with diverse teams. With unlimited admins and agent users, we allow for more efficient management and better visibility across your entire roster of experts or within specific groups of experts. Easily add users from a diverse range of departments such as marketing communications, digital, research, analyst relations, and more to help maintain fresh and engaging expert content and ensure you never miss valuable inquiries. Assign agents to make edits or handle inquiries on an expert or multiple experts behalf. Extend your reach with access to leading tools for leveraging your experts, including easy export functionality and variety of integrations options for your website and with external platforms. New People Tab features include: New user setup enhancements Streamlined profile status options Advanced filtering capabilities People specific activity log Post Tab The Post tab is the starting point for sharing your organization’s insights on current news, trending topics and more by creating shareable Posts that connect back to your experts. Interactive and mobile-ready, Posts let you quickly deliver expert, SEO friendly content to your audiences on any device at any time. Quick links allow you to create drafts including using our new AI Brainstorming feature to help generate ideas and initial drafts. For more interaction with your expert Posts streamline content discovery and expand your content distribution capabilities by tagging your Posts. Whether you choose to publish immediately or schedule for future release, you have the flexibility to align your content with breaking news, important announcements, cyclical trends or your marketing calendar. Finally increase the power of Posts by assigning individual experts to each post to better connect your insights to your experts, driving more profiles views and valuable inquiries. New Post Tab features include: Quick create button with AI brainstorming Advanced filtering capabilities Bulk action management options Connected “experts” visibility Enhanced tag management Post specific activity log Q&A Tab The Q&A tab makes leveraging the power of Q&A easy. Deliver insights through expert curated Q&A, either with a single question and answer from an expert or organization, or allow for multiple experts to provide a variety of answers. By connecting your answer to your experts, you’ll drive profile views and capture valuable inquiries. Streamline content discovery and expand your content distribution capabilities by tagging your Q&A. New Q&A Tab features include: Quick create button Advanced filtering capabilities Bulk action management options Connected “experts” visibility Enhanced tag management Q&A specific activity log Analytics Tab Track your performance with the customizable features of the new Analytics Tab. Access current metrics across all important areas from your people to Posts, Q&A and inquiries. Define your view by type and time period. Quickly export your monthly PDF reports or create custom exports to allow for detailed reporting that matches your organization’s reporting cycles. Easily export all your metrics to create additional reports in other systems you currently use. New Analytics Tab features Include Content-type specific reporting Date range filtering Customizable graphing capabilities Enhanced data exports Downloadable monthly reports Bulk actions & Filtering Inquiries Tab The Inquiries tab provides access to all the capabilities you need for viewing, managing and responding to your opportunities. The layout lets you quickly understand the nature of your incoming inquiries whether they’re related to media, speaking, research, customer/business requests and more. Quickly view key details of all incoming inquiries including time-sensitive requests that require immediate follow-up. Activate only the type of inquiries you’re looking to receive through our inquiry type setup. At the same time keep unwanted messages away from your experts with our AI Quarantine function that monitors all your incoming inquiries and proactively blocks messages that can be reviewed later. Ensure total visibility with our mailing list functionality that enables inquiries to be seen by type beyond the specific setup for each expert. New Inquiry Tab features include: Enhanced AI Quarantine protection Organization wide blocking Network level blocking Enhanced inquiry filtering Inquiry specific activity log Settings The new Settings section provides easier more intuitive access to a wide variety of account customizations and system settings to tailor your implementation.  This includes access to integration options from Custom API to Embeds and our WordPress plugin. New Settings Section features Include Enhanced brand management capabilities Improved asset uploader Refined layout New “Customer Success” resources

October 23, 2023

5 min

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