Mark Greenfield is a highly regarded, influential member of the higher education web community. He is an accomplished speaker who frequently presents at a wide range of higher education conferences and meetings where his thought provoking commentary on the impact of emerging technology on college campuses challenges audiences to rethink their basic assumptions about web communications.
Mark has worked at the University at Buffalo for 33 years. He has been a full time web professional for the past 22 years, currently serving as the campus Web Accessibility Officer. He began his career at UB as a supervisor for Instructional Technology Services where he played a significant role in integrating technology into the classroom. Mark has also served as a visiting instructor in UB’s former School of Informatics. His research interests include emerging technologies, the social web, the mobile web, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy.
Mark has been providing consulting services on all things web for 25 years to a wide variety of clients, primarily in higher education. He assists organizations in developing strategies that leverage the full potential of emerging web technologies. He is also the driving force behind the uwebd social network, a social network created for higher education web professionals to connect and collaborate; as well as strengthen relationships with peers across the globe.
Specialties: higher education web management, social media, web standards, usability, accessibility, user centered design, emerging technologies
Areas of Expertise
Higher Education Gets Flattened
Higher Education is getting flattened. "Flattened” comes from Tom Friedman’s book The World is Flat and is defined as, “when the impact of the Internet and globalization render an industry unrecognizable, and in many cases, obsolete.” Globalization 3.0, the arrival of the technically adept Millennial Generation, and the ongoing Communications Revolution has created a perfect storm that will forever change the college campus.
It’s the End of the Web as We Know It (And I Feel Fine!)
Examines the future direction of the web, the implications for higher education, and the new opportunities for communicating and providing services to all constituents.
Join the Conversation: Social Media in Higher Education
Provides an in-depth look at how higher educational institutions can leverage the full power and potential of social media
The Seven Habits of Highly Effective Web Teams
Introduces the principles of Stephen Covey’s 7 habits and provides real-world examples of how they can improve the effectiveness of Web teams at both the personal and organizational levels.
CASE "Stellar Speaker" Designation
Created by CASE to “recognize presenters who are in the top echelon of all CASE faculty in the areas of subject matter knowledge, presentation skills and ability to respond to questions from the audience.”
Director of Web Services - University at Buffalo
Responsible for the overall management of Senior Vice Provost for Academic Affairs (SVPAA) and select Provost’s Office Web sites. Responsibilities includes preparing strategic and operational plans, prioritizing and managing projects, supervision of the SVPAA Web Team, analyzing user feedback, and evaluating the effectiveness of sites based on departmental objectives
Board of Directors - Higher Education Web Professionals
2010 - 2015
Conference Chair - 2013 Higher Education Web Professionals Association Annual Conference
Conference chair for the 2013 Higher Education Web Professional Association Annual Conference. The conference was held in Buffalo New York with 750 attendees from 8 countries. Keynote speakers included Steve Wozniak and Scott Stratten
- University at Buffalo
It's the End of the Web as We Know It
CASE VI Annual Conference Kansas City, Missouri
The Great Unbundling
2012 Higher Education Web Professionals Annual Conference Buffalo, New York
Higher Education Gets Flattened
University Business Technology Conference Orlando, Florida
Why the Web Matters (More Than You Think)
CASE IV Conference Dallas, Texas
Best Practices in Web Evaluation
OmniUpdate Users Conference Anaheim, California
Engaging the Millennials: Social Media in Higher Education
CASE Conference for Community College Advancement San Diego, California
How a Social Intranet Can Save Higher Education
J. Boye Conference Philadelphia, Pennsylvania
Social Media and Student Success
New York State CIO Conference Rochester, New York
Managing the Convergence of Web Content, Social Media and Mobile Devices
Symposium for the Marketing of Higher Education Chicago, Illinois
Going Mobile: An Introduction to the Mobile Web
National Conference on Student Recruitment, Marketing, and Retention Denver, Colorado
It’s the End of the Web as We Know It (and I feel fine!)
Hobsons University Europe 2011 London, England
- Workshop Leader