If You Hate University Rankings Here’s One You Might Like
If your university cares about fostering research and innovation and you haven’t heard of the PitchBook Startup Index, you might want to pay closer attention to this data. While it doesn't look like the PitchBook folks are aiming to be a big player in the world of academic rankings, their detailed tracking activity of startup investments, which includes deal size, school affiliation, and employees, gives us a window into how each institution is performing on startup activity. Why This Is a University Ranking We Can Trust It's Objective: These rankings are based on detailed startup data that PitchBook dutifully tracks as part of many paid services it provides for clients that include VC's, Private Equity Funds and government agencies. The investors who pay for access to the underlying data expect accuracy and there is a considerable amount of meta information available for tracking as startups raise money and hire employees. It's Simple: The PitchBook rankings are free of the typical complexity found in other rankings such as the US News & World Report. They simply use a few key metrics including the number of startup founders affiliated with new ventures created at each institution and how much investment capital they have raised. It's Revealing: Ranking this data as a Top 100 Index gives us a good comparative view of which Universities are doing a good job of creating an entrepreneurial environment that stimulates learning and research while attracting investment capital and creating high-value jobs. Universities Need to Tell the Story Behind this Data to Build Support for Their Research & Startups This data is followed closely by University Research and Tech Transfer Offices. However, it should also be actively used by other departments, such as University Marketing and Communications, Government Affairs, Enrolment and Fundraising/Development which need to build support with legislators, policymakers, funding agencies, donors, and corporate partners - and yes, new student prospects. The relevance and accuracy of these rankings make this an important opportunity for you to tell your story and engage these audiences. "Promoting stories about your startups provides the perfect opportunity to demonstrate the relevance of your programs and narrow the gap between "town and gown." It's an opportunity to show how your faculty experts and researchers are nurturing innovation through startups to improve the lives of people in your local community and beyond." Did Your University Make the List? If the answer is yes, congrats! We would be remiss if I didn't recognize our clients who made the Top 100. Take a bow University of Florida, Vanderbilt University, University of Massachusetts, Michigan State University, University of California, Irvine and Rensselaer Polytechnic. Now it's time to get to work. As someone who has worked closely with startups and Universities over the past two decades, I see the immense value they create. That's why I'm surprised whenever I see university marketing teams missing valuable opportunities for promoting their faculty and research through the lens of startup activities. The Benefits of Celebrating Startups Research on startups (Shenkoya, 2023) shows that key factors such as access to research funds, dedicated faculty, size of dedicated staff (academic and non-academic), access to practical entrepreneurship courses, and non-regular curriculum startup activities are key factors responsible for success of University startups. However, proper funding for these programs in a challenging environment requires that Universities more effectively communicate the value they are delivering. Here's where you can shine: Media: This is an obvious opportunity, especially with local outlets. It provides the perfect opportunity to demonstrate the relevance of your programs and narrow the gap between "town and gown." Show how these startups are looking to improve the lives of people in the community. Corporate Partners: Startups are a natural focal point for conversations with industry partners, especially when you can speak to key market sectors and breakthrough research that faculty are focused on. Speak to how you are giving them more direct access to a pool of talented graduates. Also, don't forget to speak to programs you may be running in the areas of internships, mentorship programs, sponsored research, and curriculum development. Don't forget that engaging in educational partnerships helps companies improve their CSR profile, which can enhance their public image and brand. Also, explore how partners can financially support needed infrastructure improvements on the campus with funding for new facilities or new equipment. Students: Giving startups an opportunity to tell their stories and celebrate their achievements is one of the best ways to demonstrate how you are aligning your educational and entrepreneurship programs with industry needs. And don't forget to include your corporate partners. As employers, they are in the best position to show how you are preparing students for next-generation jobs. Show students how they will get direct exposure to the industry through programs you may be running, such as co-op terms, internships, and mentorships, and startup events such as boot camps and pitch competitions. Government: The data clearly shows that startups create high-value jobs and contribute to GDP growth. But governments today need constant reassurance that the funds they put into education and research are generating impact. You have to show the relevance of your startups by outlining how they are solving big societal problems that matter to voters. How are your startups leading socio-economic transformation for local communities and competing effectively on a global stage? Tips for Telling Your Startup Stories Focus on People Humanize your story by speaking directly to how founders and their teams are approaching key market and societal challenges. Focus on important "origin story" elements such as their personal challenges or insights that led them to their first discovery. Focus on notable collaborations they formed. How were faculty members or alumni involved in helping with research and market development or industry relationships? Create a story arc. Give your audience an appreciation for how hard startups are and the amount of uncertainty and risk they face in developing new innovations. Startups are not an overnight success. People are even more inspired by non-linear journeys that show the grit and determination that founders need to bring to their startups. Focus on Programs Always be thinking about how founders and their stories can help boost student enrolment by connecting their origin stories to specific experiences they had on the campus. Ask them how specific courses and programs prepared them for their entrepreneurial journey. Also ask them what other experiences such as campus mentorship programs, hackathons or pitch competitions helped them achieve specific breakthroughs and milestones. Focus on Photos & Videos Startups provide a great opportunity to engage your audience visually. Go beyond boring headshots, monolithic campus buildings, and staged stock images. Instead, use imagery that shows people creating new and exciting things together. This is not a time to be shy about asking founders, faculty, and funders to get in the shot and be recognized for their contributions. While you may think photo ops are overly promotional, they often help your partners communicate back to their constituency the importance of supporting your work. Walk the campus to get behind the scenes and show lab facilities, technology prototypes, and in-field work. Partners Profile notable investors, faculty, foundations, government agencies, alumni and corporate partners who may have invested time, money and other resources that help validate the quality of the startups you are helping build. Remember, startups are like a barn-raising, that involves a larger community. Give these partners an opportunity to be visible part of the story and they will celebrate with you and amplify your message to reach a bigger, more engaged audience. Proof Show evidence that the startups you are supporting are making a difference. Use your startups as an opportunity to speak to the bigger picture of why your institution matters. Speak to how they are tackling bigger challenges in areas such as environment, healthcare, social justice, the economy, physical infrastructure, security, election integrity and social innovation. Also make sure to demonstrate measurable impact in key areas such as: Total Addressable Market Job creation Investment activities Industry Awards Partnerships Patents Customer /Revenue Milestones It's Your Time to Shine In an era where impact is increasingly measured by the ability to translate research into real-world applications, universities have a unique opportunity to show the value of their startup ecosystems. But you need to get the stories out beyond the campus. Use your momentum to build a compelling narrative that makes your startups the heroes of your institution's story.
September 05, 2024
6 min
ExpertSpotlight: The History of America's Steel Industry
The steel industry has been a cornerstone of American industrialization, shaping the nation's economy, infrastructure, and workforce. As the backbone of major industries from construction to transportation, the history of steel production in America is more than just a tale of technological advancement—it's a story of social transformation, labor movements, and global competition. This topic is crucial as it offers insights into the evolution of American manufacturing, the rise and decline of industrial cities, and the ongoing challenges in maintaining domestic production in a globalized economy. The relevance of the steel industry today is underscored by its connection to contemporary issues such as trade policies, environmental sustainability, and the future of American manufacturing. Potential story angles for journalists include: The role of the steel industry in shaping American cities and communities The impact of global trade policies on the American steel industry The evolution of labor movements within the steel industry Technological innovations and their influence on steel production Environmental challenges and sustainability efforts in steel manufacturing The future of the steel industry in the context of American infrastructure projects Connect with an expert about the History of America's Steel Industry: To search our full list of experts visit www.expertfile.com
September 03, 2024
1 min
The History of Labor Day
Labor Day, celebrated on the first Monday in September, is more than just a long weekend marking the end of summer—it is a day dedicated to honoring the social and economic achievements of American workers. The history of Labor Day is deeply intertwined with the labor movement and the fight for fair working conditions, making it a day of both reflection and celebration. This event is significant not only because it recognizes the contributions of workers to the nation's prosperity but also because it sheds light on ongoing issues such as workers' rights, labor laws, and the future of work in an increasingly automated and globalized economy. Potential story angles: The origins of Labor Day and the labor movement in the United States The evolution of labor laws and workers' rights since the 19th century The impact of automation and globalization on the American workforce The role of unions in modern-day labor movements The intersection of labor rights and social justice issues How Labor Day is celebrated across different regions and industries in the U.S. Connect with an expert about the History of Labour Day: To search our full list of experts visit www.expertfile.com
August 28, 2024
1 min
ExpertSpotlight: Today is Women’s Equality Day
Women’s Equality Day on August 26 marks a pivotal moment in history, celebrating the anniversary of the 19th Amendment’s adoption, which granted women the right to vote in the United States. This day is not just a commemoration of past achievements but a call to address the ongoing challenges women face in achieving full equality. From wage gaps and representation in leadership to reproductive rights and gender-based violence, the fight for women’s equality continues to be a crucial issue in today’s society. This topic is significant as it highlights both the progress made and the work still needed to ensure true equality for all women. Key story angles that journalists might explore include: The evolution of women’s rights since the 19th Amendment and the ongoing struggle for gender equality. Current challenges women face in the workforce, including wage disparity and underrepresentation in leadership roles. The role of women in politics and the importance of female representation in government. Intersectionality in the women’s rights movement: how race, class, and other identities intersect with gender. The impact of recent legal decisions and legislation on women’s reproductive rights. Celebrations and events surrounding Women’s Equality Day across the country. This alert emphasizes the importance of reflecting on both historical achievements and current challenges, making it a compelling topic for coverage. Connect with an expert about Women’s Equality Day: To search our full list of experts visit www.expertfile.com
August 26, 2024
1 min
The History of the Electoral College
As one of the most debated and misunderstood components of American democracy, the Electoral College plays a crucial role in determining the outcome of U.S. presidential elections. Understanding the history and purpose of the Electoral College is essential for grasping how American elections work and why this system continues to generate controversy. This topic is newsworthy not only because of its impact on election results but also due to ongoing discussions about its relevance in a modern democracy, potential reforms, and its influence on campaign strategies. The Electoral College intersects with broader societal issues such as representation, voter equity, and the balance of power between states, which include: The origins of the Electoral College and the Founding Fathers’ intentions How the Electoral College has influenced the outcomes of past presidential elections The ongoing debate over whether the Electoral College should be reformed or abolished The impact of the Electoral College on voter turnout and representation The role of swing states and how they shape campaign strategies Legal challenges and Supreme Court decisions related to the Electoral College Covering the election? Let us help! Connect with a political expert about the History of the Electoral College: To search our full list of experts visit www.expertfile.com Photo Credit: Clay Banks
August 23, 2024
1 min
#ExpertSpotlight: The History of DNC Conventions in America
As one of the most significant political events in American history, the Democratic National Convention (DNC) has shaped the political landscape and influenced presidential elections for over a century. Understanding the history of DNC conventions offers a window into the evolution of American politics, party ideologies, and electoral strategies. This topic is newsworthy not only because of its historical significance but also due to its ongoing impact on contemporary political discourse, party unity, and voter mobilization. Furthermore, the DNC conventions reflect broader societal changes, such as shifts in public opinion, the role of media in politics, and the influence of grassroots movements, which include: The evolution of the DNC’s role in shaping party platforms and political agendas Key historical moments from past DNC conventions that defined U.S. politics The impact of DNC conventions on voter engagement and turnout The role of media coverage in shaping public perceptions of the DNC How grassroots movements and protests have influenced DNC outcomes The significance of keynote speeches and how they have launched political careers By covering these angles, journalists can provide their audiences with a comprehensive look at the history of these important conventions and topics readers, listeners and viewers want to know more about. Connect with a political expert about the History of DNC Conventions: To search our full list of experts visit www.expertfile.com Photo Credit: Kelly Sikkema
August 16, 2024
1 min
#ExpertSpotlight: Mpox - are we ready?
As global health continues to navigate the challenges of infectious diseases, the re-emergence and spread of Monkeypox (now known as Mpox) underscores the ongoing threat posed by zoonotic viruses. This topic is critical not only because of its public health implications but also due to the broader issues it raises concerning global preparedness, vaccination strategies, and the socio-economic impact of outbreaks. The resurgence of Mpox, particularly in non-endemic regions, highlights the need for vigilant public health measures and cross-border cooperation to contain its spread. As the world remains focused on preventing another global health crisis, Mpox serves as a pertinent reminder of the interconnectedness of human, animal, and environmental health. Key story angles include: Vaccination strategies and public health response: Explore how different countries are deploying vaccines to control Mpox, and the challenges faced in achieving widespread immunity. Global health security and disease surveillance: Investigate the effectiveness of international disease surveillance systems in detecting and responding to outbreaks like Mpox, and the lessons learned from the COVID-19 pandemic. The role of zoonotic diseases in global pandemics: Examine the origins of Mpox as a zoonotic disease, and the broader implications for how human activities are influencing the spread of diseases from animals to humans. Impact on marginalized communities: Discuss how Mpox disproportionately affects marginalized populations, including those with limited access to healthcare, and the importance of equitable health interventions. Public communication and misinformation: Analyze the role of media and public health authorities in communicating accurate information about Mpox, combating misinformation, and educating the public about prevention and treatment. Economic implications of outbreaks: Examine the economic impact of Mpox outbreaks, particularly in regions where tourism, trade, and healthcare resources are significantly affected by public health crises. By addressing these angles, journalists can provide critical insights into the multifaceted impact of Mpox on global health, public safety, and socio-economic stability, contributing to a more informed and prepared public. Connect with an expert about Mpox: To search our full list of experts visit www.expertfile.com Photo Credit: National Institute of Allergy and Infectious Diseases
August 15, 2024
2 min
#ExpertSpotlight: What is a Blue Moon?
The phenomenon of a Blue Moon, though rare, captures the imagination and curiosity of the public, making it a prime topic for media coverage. A Blue Moon typically refers to the occurrence of an additional full moon within a specific time frame, usually two full moons in a single calendar month or an extra full moon in a season. This celestial event is not just an astronomical curiosity but also a cultural and symbolic event that resonates deeply with people around the world. The significance of a Blue Moon extends beyond its scientific rarity, touching on themes of folklore, human understanding of time, and the natural world's rhythms. Journalists can explore several angles to connect this event with broader societal interests, including: Astronomical Significance: Explaining the science behind what causes a Blue Moon, how often they occur, and the different types of Blue Moons. Cultural and Historical Context: Delving into the myths, legends, and folklore associated with the Blue Moon across various cultures and how these stories have shaped human perception of time and nature. Impact on Astrology and Horoscopes: Investigating the Blue Moon's influence in astrology, including predictions and interpretations tied to this rare event. Environmental and Ecological Implications: Exploring how lunar cycles, including Blue Moons, affect wildlife, tides, and natural phenomena, contributing to broader discussions on the environment. Art and Literature: Highlighting references to Blue Moons in art, literature, and music, and how this natural phenomenon has inspired creativity throughout history. Public Engagement and Education: Covering events, public viewings, and educational opportunities that allow people to learn more about the moon and other astronomical phenomena. By covering these angles, journalists can provide their audiences with a comprehensive look at the Blue Moon, connecting this celestial event to a wide range of cultural, scientific, and environmental topics that resonate with the public's interests. Connect with an expert about Blue Moons: To search our full list of experts visit www.expertfile.com Photo Credit: Kym MacKinnon
August 13, 2024
2 min
With tremors in Japan - are we ready if an earthquake hits?
In an era where natural disasters are increasingly becoming a focal point of global concern, earthquake preparedness stands as a critical topic for public safety and resilience. With millions of lives and billions of dollars in infrastructure at risk, the importance of readiness cannot be overstated. This topic is not only timely due to recent seismic activities around the world but also due to its broader implications for disaster response, urban planning, and community resilience. Understanding and implementing effective earthquake preparedness measures can mitigate the devastating impact of these natural disasters, making it an essential subject for public discourse. Key story angles include: Advances in early warning systems: Explore how technology is improving early detection of earthquakes, potentially saving lives by giving communities crucial time to take protective actions. Urban planning and infrastructure resilience: Investigate how cities are adapting their infrastructure to withstand earthquakes, including the retrofitting of buildings and the development of earthquake-resistant structures. Community education and public awareness: Discuss the importance of community-based education programs in promoting earthquake preparedness, including drills, emergency kits, and public information campaigns. Government policies and disaster response: Analyze the role of government policies in disaster preparedness, focusing on how local, state, and federal agencies coordinate to prepare for and respond to earthquakes. The economic impact of earthquake preparedness: Examine the cost-benefit analysis of investing in earthquake preparedness, including the potential savings in terms of reduced damage and faster recovery. Global lessons and best practices: Compare earthquake preparedness strategies from different parts of the world, highlighting best practices that could be implemented in earthquake-prone regions globally. By delving into these angles, journalists can provide comprehensive coverage of earthquake preparedness, offering valuable insights that can help communities better protect themselves against the inevitable threat of seismic events. Connect with an expert about earthquake preparedness: To search our full list of experts visit www.expertfile.com Photo Credit: Chandler Cruttenden
August 11, 2024
2 min
Largest Prisoner Swap Since the Cold War
In a unexpected move, the United States and Russia have conducted the largest prisoner swap since the end of the Cold War. Among those exchanged are Wall Street Journal reporter Evan Gershkovich and former US Marine Paul Whelan. This significant exchange marks a unique moment in US-Russia relations opening up numerous avenues for analysis such as: Geopolitical Ramifications: Analyzing how this prisoner exchange might alter the dynamics between the US and Russia and shape future global diplomatic strategies. Domestic Political Considerations: Understanding how the swap might impact public opinion, leadership images, and future policy decisions in both countries, especially in the context of the upcoming US presidential election. Humanitarian Issues: Shedding light on the conditions and treatment of the exchanged prisoners before the swap and the broader human rights concerns that this exchange brings to the forefront. Broader International Effects: Exploring the potential for encouraging hostage diplomacy and other unintended consequences. The following experts are available for media looking for greater insights and commentary on some of the deeper implications of this historic event. Select experts include: For additional experts on related and other topics, visit expertfile.com.
August 01, 2024
1 min
On This Day in History: longtime Cuban leader Fidel Castro handed over provisional power to his brother Raúl
Cuba's history is a rich tapestry of revolutionary fervor, cultural vibrancy, and political intrigue that has captivated the world for decades. This topic is particularly newsworthy due to its significant impact on global geopolitics, its unique social and economic experiments, and its vibrant cultural contributions. Understanding Cuba's past is essential for comprehending current issues in Latin America and the ongoing influence of socialist ideologies. Key story angles for journalists could include: The Cuban Revolution: Exploring the causes, key figures like Fidel Castro and Che Guevara, and the revolution's lasting impact on Cuban society and politics. US-Cuba Relations: Analyzing the historical and contemporary dynamics between Cuba and the United States, including the embargo, the Bay of Pigs invasion, and recent diplomatic efforts. Economic Policies and Reforms: Investigating Cuba's socialist economic model, the challenges it faces, and recent reforms aimed at modernizing the economy. Healthcare and Education: Highlighting Cuba's achievements and challenges in healthcare and education, often touted as successes of the revolutionary regime. Human Rights and Political Freedom: Examining issues of political repression, human rights abuses, and the struggle for freedom and democracy in Cuba. Cultural Influence: Featuring Cuba's rich cultural heritage, including its contributions to music, dance, and literature, and how culture serves as a form of resistance and identity. By delving into these aspects, journalists can provide a comprehensive and nuanced understanding of Cuba's history, offering readers diverse perspectives and in-depth coverage of a nation that continues to influence global conversations on politics, culture, and human rights. Connect with an expert about the History of the Cuba: To search our full list of experts visit www.expertfile.com Photo credit: Jason Gamble
July 31, 2024
2 min
Could This Be the Ultimate Way to Showcase Your Experts?
Getting more media coverage is all about helping journalists find everything they need to get their stories out on deadline. Simple right? Well, that depends. Our research shows that most media relations and comms departments are significantly resource-constrained when it comes to pitching experts. And even when you are pitching it’s a challenge. Industry research shows that 97% of pitches fail to generate coverage. The secret is to publish content that draws in journalists in a way that helps them immediately understand (within seconds) how you can help them enhance their stories with your experts. What if there was a way to get all this done in minutes? Not days. Welcome to our latest Spotlight release, designed to help you organize your expert content in the most engaging ways possible. We’ve made enhancements in 5 key areas: Create a More Engaging Design that is Optimized for Mobile Your brand’s identity matters. Our new design ensures your Spotlight Posts reflect your unique style and voice. With bolder headers, enhanced logo placements, customizable fonts, and color schemes, you can create more visually stunning posts. And unlike a lot of other websites, your pages will be beautifully optimized for mobile—which is how most journalists will see your content. Tell a More Visual Story with Images Research from HubSpot indicates that content with relevant images gets 94% more views than content without. It’s time to get more visual. With our higher image resolution plus new editing tools like text wrap and captions, you can really make your images stand out. Plus we’ve helped solve the problem of sourcing images. We’ve now added access to thousands of royalty-free stock images for your posts - it’s all covered as part of your ExpertFile subscription. Make Your Experts Really Stand Out We’ve now made it even easier to display your experts more prominently with enhanced “expert callouts,” which are specially designed to engage journalists with the key information they are looking for. And our pagination features allow you to add content that sets your experts apart. Within seconds you can add videos and images or even stylized quotes from your previous media coverage. Leverage the Latest AI Tools for Faster Content Creation We’ve turbocharged our AI writing tools using OpenAI’s latest release. Enhance your content by generating innovative story ideas and draft posts with AI. This power is all conveniently built right into our editor to save you time. Save Time with Content Repurposing Creating high-quality content takes time and effort, and we want to help you get the most out of it. With our new publishing date feature, along with our current scheduling capabilities, it is easier than ever to make use of existing content effectively. This gives it a second life as part of your expertise marketing efforts while allowing you to better connect it to your experts to drive inquiries. Clone Your Posts for Even Faster Creation. Being able to leverage that perfectly crafted post going forward quickly and easily can help you jump on opportunities as they present themselves. With cloning you can take the layout elements and simply updated the content to highlight new experts or areas of expertise that you wish to showcase. And that's not all… You’ll still enjoy all the current benefits of "Spotlight Posts," including distribution through expertfile.com, integration into expert profiles, full SEO compliance with advanced meta and schema data, and various options for adding this valuable content to your website. Ready to elevate your expertise marketing game? Dive into these new features and watch your content—and your experts—shine brighter than ever. Want to see it in action? Check out the sample we’ve shown here, which we generated with Milwaukee School of Engineering (MSOE) to feature their experts during the Republican National Convention. We can also set you up with a customized demo showing how all this can make your experts stand out. Let us know what you think! About ExpertFile ExpertFile is changing the way organizations tap into the power of their experts to drive valuable inquiries, accelerate revenue growth, and enhance their brand reputation. Used by leading corporate, higher education and healthcare clients worldwide, our award-winning platform helps teams structure, manage and promote their expert content while our search engine features experts on over 50,000+ topics. Download our "Guide to Expertise Marketing", book a demo and more here.
July 30, 2024
3 min
