Our Spotlights

Access to expert insights to help guide organizations as they plan, implement, and promote expertise marketing programs to better leverage the valuable experts within.

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Covering the legacy of Nelson Mandela - let our experts help with your questions and coverage

It was on this day in 1964 - Nelson Mandela is sentenced to life in prison in South Africa. Nelson Mandela's legacy as a champion of freedom, justice, and human rights continues to inspire people worldwide. His life and work are not only historically significant due to his role in ending apartheid in South Africa but also for his broader impact on global movements for equality and social justice. Mandela's relevance today is underscored by ongoing struggles against racism, oppression, and inequality. Reflecting on his contributions offers valuable lessons for current and future generations. Key story angles include: Mandela’s Life and Legacy: Exploring the key milestones of Mandela's life, including his activism, imprisonment, presidency, and post-presidential work. Impact on South African Society: Analyzing how Mandela's efforts to dismantle apartheid and promote reconciliation have shaped modern South Africa. Global Influence: Investigating Mandela's influence on international human rights movements, his role as a global symbol of resistance and peace, and his impact on world leaders. Continued Relevance in Social Justice Movements: Examining how Mandela’s principles and strategies are applied in contemporary struggles against racial injustice, inequality, and political oppression. Personal Stories and Tributes: Sharing personal narratives from those who worked with Mandela, were inspired by him, or were directly impacted by his legacy. Educational and Cultural Contributions: Discussing Mandela's contributions to education, culture, and the promotion of peace, and how his legacy is preserved and taught worldwide. These angles offer journalists a comprehensive framework to explore the historical significance and enduring impact of these pivotal figures and events. Connect with an Expert about the legacy and life of Nelson Mandela: Frederick W. Gooding, Jr. Dr. Ronald E. Moore Professor in Humanities · Texas Christian University David Walton Assistant Professor of History and Director of the Global Black Studies Program · Western Carolina University John Aerni-Flessner Assistant Professor of African History · Michigan State University Stephanie Bangarth Associate Professor, Department of History · King's University College, University of Western Ontario Richard A. Wilson, Ph.D. Gladstein Distinguished Chair of Human Rights and Board of Trustees Distinguished Professor · University of Connecticut To search our full list of experts visit www.expertfile.com Photo credit: Gregory Fullard

June 12, 2024

2 min

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It's the anniversary of the Six-Day War - Our experts are here to help if you're covering

The anniversary of the Six-Day War is a significant historical event that continues to shape the geopolitical landscape of the Middle East. This war, which took place in 1967, had far-reaching consequences, including territorial changes, shifts in political power, and long-lasting effects on regional and international relations. The event remains newsworthy because of its ongoing impact on peace processes, security issues, and the socio-political dynamics of the region. Understanding the Six-Day War's legacy provides insights into current conflicts and diplomatic efforts. Key story angles include: Historical Context and Consequences: Analyzing the causes, key events, and immediate aftermath of the Six-Day War, and how it reshaped the Middle East. Geopolitical Impact: Exploring the war's influence on regional politics, including the Arab-Israeli conflict, territorial disputes, and alliances. Peace Processes and Diplomatic Efforts: Investigating ongoing peace efforts, negotiations, and the role of international organizations in resolving conflicts stemming from the war. Military Strategy and Tactics: Examining the military strategies used during the war, innovations in warfare, and lessons learned by modern military forces. Humanitarian and Social Implications: Discussing the war's impact on civilian populations, displacement, and the long-term social and economic effects on affected communities. Media Representation and Public Perception: Analyzing how the Six-Day War has been portrayed in media over the years and its influence on public opinion and policy-making. Connect with an Expert about the anniversary of the Six-Day War: Kelly Shannon, Ph.D. Associate Professor and Executive Director, Center for Peace, Justice, & Human Rights (PJHR) · Florida Atlantic University Brian Edwards Dean & Professor of English School of Liberal Arts · Tulane University Ali A. Olomi Assistant Professor of History · Loyola Marymount University Jeremy Pressman, Ph.D. Associate Professor of Political Science, Director of Middle East Studies · University of Connecticut Ranjit Singh Associate Professor of Political Science and International Affairs · University of Mary Washington To search our full list of experts visit www.expertfile.com Photo Credit: Jewish Virtual Library

June 10, 2024

2 min

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It’s D-Day: Commemorating the Allied invasion of Normandy World War II. Let our experts help with your historical coverage

The anniversary of D-Day marks a pivotal moment in World War II, commemorating the bravery and sacrifice of the Allied forces who stormed the beaches of Normandy on June 6, 1944. This event matters to the public as it honors the heroes who fought for freedom and underscores the enduring lessons of courage, strategy, and unity in the face of adversity. The significance of D-Day provides numerous compelling story angles for journalists to explore, appealing to a broad audience: Firsthand accounts and personal stories of veterans who participated in the D-Day invasion The strategic planning and execution of Operation Overlord, and its impact on the outcome of World War II The role of international cooperation and the contributions of different Allied nations in the Normandy landings The lasting legacy of D-Day on contemporary military tactics and international relations Commemorative events and ceremonies honoring the fallen and preserving the memory of D-Day Educational initiatives and resources for teaching younger generations about the importance of D-Day and World War II history As we commemorate the anniversary of D-Day, journalists have an opportunity to delve into these multifaceted narratives, shedding light on the historical significance and lasting impact of this monumental event. Connect with an Expert about D-Day and America's efforts in WWII: Colin Rafferty Associate Professor · University of Mary Washington Marc Gallicchio, PhD Professor and Mary M. Birle Chair in History | College of Liberal Arts and Sciences · Villanova University Robert Taylor, Ph.D. Dean | College of Psychology and Liberal Arts · Florida Tech Patrick Jung, Ph.D. Professor · Milwaukee School of Engineering Kara Dixon Vuic LCpl. Benjamin W. Schmidt Professor of War, Conflict, and Society in 20th-Century America · Texas Christian University To search our full list of experts visit www.expertfile.com Photo credit: Joris Berthelot

June 06, 2024

2 min

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From Boring to Brilliant: Writing that Transforms Your Thought Leadership into Must-Read Content

Insights from our Webinar with Author, Rhea Wessel Ask anyone who develops Thought Leadership programs, and they will tell you that experts are essential to a successful program. But experts are busy people. That makes expert engagement strategies a very popular topic with our Comms and Media Relations pros. That’s why we invited Rhea Wessel, Founder of The Institute for Thought Leadership, to join us last week for our ExpertFile webinar. Rhea, a former tech and financial journalist and author of “Write Like a Thought Leader,” has worked with organizations such as Harvard, CFA Institute, Accenture and the Max Planck Institute to help their experts focus on developing unique story angles while getting high-quality work produced. Having seen her in action at last year's IABC Global Conference, speaking to a standing-room-only crowd, I was really impressed by Rhea’s approach.  Rhea uses a system that experts and comms teams can use to brainstorm topics and craft story angles that frame expertise and research to make them more compelling. In the session, she showed us how she helps brainstorm and select the best angles for thought-leadership stories using ideas such as “origin” stories, “what if” scenarios, personal-impact stories, and opinion pieces.  Experts often have issues with the "dreaded first draft.” The frameworks Rhrea showed us from her book were clever and designed to pragmatically move experts from brainstorming into a writing mode that doesn’t feel forced. Here are some key points I took away from Rhea’s session: Defining Thought Leadership An essential attribute of Thought Leaders is that they share their knowledge for free, using journalistic skills to engage their audience by articulating emerging ideas, steering conversations and influencing others. Finding the Niche Finding and framing thought leadership is not about covering a broad topic. The best topics are often very narrow. And they are best found at the intersection of the expert’s passion, purpose, and big ideas. Think Like a Journalist Write in a conversational tone and include data, quotes & statistics, but not too much. Use short sentences and paragraphs while keeping the story fast-moving. And don’t forget your sense of humor. Spend Time on the Headlines By “thinking like a journalist” and focusing on headlines, one can narrow the focus when examining research and insights to create more clarity. Quoting Author Sean Coyne, Rhea referred to headlines as having the benefit of being an “enabling constraint." "One of the curses of subject matter expertise is that your experts know a lot. They tend to pack a lot [of their knowledge] in, and for a good story, you've got to slice out a narrow bit. That’s the constraint.”  Rhea Wessel Time & Place Matters Stories are best anchored in time and place. When you are working with an expert and you want to enrich a story, don’t just think about how they developed their research and insights. Also, think about “where they were” and “when did it happen?” A good origin story explains why an insight is significant for the expert, creating a more emotional, relatable connection for the audience. Frame Your Story Keep it focused on a single yet relevant problem the audience has. Then explain why this matters to your audience and why now. Based on the feedback we received from this session, we'll have Rhea Wessel join us for more conversations on topics related to storytelling. We'd love to know what you think. Details about this session are below: Full Webinar Recording bit.ly/4e9YuWb Presentation Slides To get a copy of the presentation & Templates, just hit the connect button on my profile and let me know.  Enjoy!

Peter Evans

June 05, 2024

3 min

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On this day in 1981 - The Centers for Disease Control and Prevention (CDC) reports the first cases of what would later be known as AIDS.

On this day in 1981, the Centers for Disease Control and Prevention (CDC) reported the first cases of what would later be known as Acquired Immunodeficiency Syndrome (AIDS). This event marks a crucial moment in medical history, heralding the beginning of an epidemic that would profoundly impact millions of lives globally. This topic remains newsworthy due to its lasting implications on public health, medical research, and social stigma. Understanding the evolution of the AIDS crisis provides insights into ongoing challenges in healthcare, policy, and community support. Key story angles that may engage a broad audience include: Historical Overview of the AIDS Epidemic: Tracing the timeline of the AIDS crisis from its early days to the present, highlighting key medical and social milestones. Advancements in HIV/AIDS Treatment and Research: Exploring the breakthroughs in antiretroviral therapies, the search for a cure, and the latest research developments. Public Health Policies and Responses: Analyzing the effectiveness of public health initiatives and policies in managing and preventing HIV/AIDS, including current strategies and future directions. Social and Cultural Impact: Investigating how the AIDS epidemic has influenced societal attitudes, policies towards marginalized communities, and the ongoing fight against stigma and discrimination. Global Perspective: Examining the global impact of HIV/AIDS, comparing responses and outcomes in different regions, and the role of international organizations in combating the epidemic. Personal Stories and Advocacy: Sharing personal narratives of those affected by HIV/AIDS, the role of advocacy groups, and the importance of community support in addressing the epidemic's challenges. These angles provide journalists with a range of perspectives to explore, ensuring comprehensive coverage of the historical, medical, and societal dimensions of the AIDS epidemic. Connect with an Expert about the History of AIDS in America: Dr. Adey Nyamathi Founding Dean and Distinguished Professor of Nursing · UC Irvine Petra Molnar Associate Director · Refugee Law Lab, Osgoode Hall Law School Andrea Benoit Assistant Professor (Adjunct) · Western University David J. Hardy Professor of Psychology | Psychological Science · Loyola Marymount University Valerie Earnshaw Associate Professor, Human Development and Family Sciences · University of Delaware To search our full list of experts visit www.expertfile.com Photo credit: Ehimetalor Akhere Unuabona

June 05, 2024

2 min

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Today is the Anniversary of the approval of the 19th Amendment. Let our experts help with your stories.

The anniversary of the approval of the 19th Amendment marks a pivotal moment in history when women in the United States were granted the right to vote, symbolizing a major victory in the women's suffrage movement. This event is newsworthy because it represents a fundamental shift towards gender equality and has had profound implications for democratic participation and women's rights. Celebrating this milestone also provides an opportunity to reflect on the progress made and the ongoing struggles for gender equity. Key story angles include: Historical Context: Exploring the history and significance of the women's suffrage movement and the efforts leading up to the ratification of the 19th Amendment. Impact on Women's Political Participation: Analyzing how the 19th Amendment has shaped women's involvement in politics and governance over the past century. Contemporary Gender Equality Issues: Investigating current challenges in achieving gender equality in various sectors, including the workplace, education, and politics. Role of Women in Social Movements: Highlighting the contributions of women to various social justice movements and their leadership in advocating for change. Legal and Policy Developments: Reviewing significant legal and policy changes since the 19th Amendment that have advanced or hindered women's rights. Global Perspective: Comparing the women's suffrage movement in the United States with similar movements around the world and their respective impacts on global gender equality. Connect with an Expert about the 19th Amendment and the women's suffrage movement : Carla Bittel Professor of History · Loyola Marymount University Kathy Roberts Forde Professor of Journalism · University of Massachusetts Amherst Catherine Cerulli Director, Susan B. Anthony Center · University of Rochester Christopher M. Curtis Professor of History · Georgia Southern University Mary Anne Trasciatti Professor of Writing Studies and Rhetoric · Hofstra University To search our full list of experts visit www.expertfile.com Photo Credit: Library of Congress

June 04, 2024

2 min

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It's Pride Month - We have experts who can help with all your coverage.

Pride Month stands as a vital commemoration of the LGBTQ+ community's ongoing fight for equality, acceptance, and visibility. Rooted in the historic Stonewall Riots of 1969, Pride Month not only celebrates the progress made in LGBTQ+ rights but also highlights the persistent struggles faced by the community. This topic is newsworthy due to its significant social, cultural, and political implications, reflecting broader societal issues of human rights, diversity, and inclusion. Furthermore, Pride Month's impact on public discourse, policy changes, and cultural awareness underscores its relevance. Key story angles include: The Evolution of Pride: Tracing the history of Pride Month from the Stonewall Riots to its current global celebrations, and its role in shaping LGBTQ+ rights. Intersectionality in the LGBTQ+ Community: Exploring the experiences and challenges faced by LGBTQ+ individuals who belong to multiple marginalized groups. Policy and Legal Milestones: Reviewing significant legal and policy advancements in LGBTQ+ rights and the ongoing legislative battles. Corporate and Community Engagement: Analyzing how businesses and local communities are participating in Pride Month, including corporate responsibility and support for LGBTQ+ causes. Media Representation: Investigating the portrayal of LGBTQ+ individuals in media and entertainment, and its impact on public perception and acceptance. Mental Health and Well-being: Discussing the mental health challenges within the LGBTQ+ community and the resources available to support them. Connect with an Expert about the History of Pride Month: Margaret Galvan Assistant Professor · University of Florida Genny Beemyn Director of The Stonewall Center · University of Massachusetts Amherst Melanie Wilcox, PhD Assistant Professor and Researcher · Department of Psychological Sciences, the Institute of Public and Preventive Health, and the Department of Psychiatry · Augusta University Emily Fisher Professor · Loyola Marymount University Ryan J. Watson, Ph.D. Ryan J. Watson, Ph.D. Assistant Professor of Human Development and Family Studies · University of Connecticut To search our full list of experts visit www.expertfile.com Photo credit: Sara Rampazzo

June 03, 2024

2 min

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Trump now a convicted felon.... let our experts explain this unprecedented situation.

Just six months before the upcoming election, former President Donald Trump has become the first U.S. president to be convicted of a felony, following his involvement in the hush money scandal. A Manhattan jury delivered a guilty verdict on 34 counts, raising profound questions about the implications for Trump's political future, the Republican Party, and the broader landscape of American politics. This unprecedented situation marks a historic moment in American politics, as no former president has ever faced such legal repercussions so close to an election. From constitutional debates to shifts in public opinion, and from international reactions to financial impacts, the scope of the story is immense. Here are several journalistic angles to explore this multifaceted issue: Constitutional implications of a felon running for presidency. Republican Party's internal conflicts after Trump's felony conviction. Public opinion on Trump's candidacy post-conviction. Trump's legal appeals and their impact on his campaign. Media's role in shaping perception of Trump's conviction. International reactions to Trump's felony and candidacy. Trump's campaign strategy adjustments after the conviction. Financial implications for Trump's businesses and fundraising. Historical instances of political candidates facing legal troubles. Impact of Trump's legal issues on down-ballot races. The ramifications of Trump's conviction are vast and unpredictable, potentially reshaping the political landscape in ways that are still unfolding. Let our experts assist with your understanding of this complex and evolving situation. Connect with an Expert about the Trump conviction: John Clinton | Vanderbilt University Abby and Jon Winkelried Professor of Political Science Brian Kalt | Michigan State University Professor of Law & Harold Norris Faculty Scholar Mean Bose | Hofstra University Professor of Political Science, Executive Dean for Public Policy & Public Service Programs Michael Genovese | Loyola Marymount University Professor of Political Science and International Relations, President of Global Policy Institute David RedHawks | University of Delaware Professor and Chair, Political Science Political Science and International Relations Tony Smith | UC Irvine Professor of Political Science James Sample | Hofstra University Professor of Law Todd Collins | WCU Steed Distinguished Professor Mark Caleb Smith | Cedarville University Professor of Political Science Stephen Farnsworth | University of Mary Washington Professor of Political Science and International Affairs To search our full list of experts visit www.expertfile.com

May 31, 2024

2 min

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It's National Heat Awareness Day - Our #Experts are Here to Help

As global temperatures continue to rise, Heat Awareness is becoming an increasingly critical issue that affects public health, safety, and infrastructure. This topic is not only newsworthy due to its immediate impact on communities but also because of its connection to broader issues such as climate change, urban planning, and health equity. The importance of Heat Awareness spans across various sectors, providing numerous story angles for journalists to explore: The health risks associated with extreme heat and strategies for prevention and protection The role of urban planning and green infrastructure in mitigating heat island effects The impact of heatwaves on vulnerable populations, including the elderly, children, and low-income communities Technological and innovative solutions for cooling cities and enhancing public resilience The intersection of climate change policies and heat management strategies Public awareness campaigns and community initiatives to promote heat safety As we enter the warmer months, journalists have an opportunity to delve into these multifaceted narratives, highlighting the urgent need for Heat Awareness and the collaborative efforts required to safeguard communities against the growing threat of extreme heat. Connect with an Expert about Heat Awareness: Douglas J. Casa, Ph.D. CEO-Korey Stringer Institute, Board of Trustees Distinguished Professor, Department of Kinesiology · University of Connecticut Mariana Brussoni Associate Professor · University of British Columbia Paul Gordon, Ph.D. Professor of Health, Human Performance and Recreation · Baylor University Dave Hubbard Founder · America's Fitness Coach® To search our full list of experts visit www.expertfile.com Photo Credit: Ibrahim Rifath

May 31, 2024

1 min

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Trillions of Cicadas are emerging ... let our experts explain what's happening.

It's an epic emergence ... and it's got everyone's attention. This year, we're seeing a  historic double emergence of the 13-year and 17-year cicadas and i's why we've compiled a Spotlight to help if you're covering or just curious about all the 'buzz' happening across parts of America. The periodic emergence of cicadas is a natural phenomenon that captures public imagination and scientific interest alike. This event matters to the public not only because of its rarity and the sheer scale of cicada populations but also due to its significant ecological impact and cultural fascination. The emergence of cicadas offers numerous captivating story angles for journalists to explore, appealing to a broad audience: The biological and ecological significance of cicadas in their ecosystems The science behind the cicadas' unique life cycle and emergence patterns The impact of cicada emergence on local agriculture and ecosystems Cultural and historical perspectives on cicadas in folklore and tradition How climate change and environmental factors influence cicada populations Tips and advice for the public on managing cicada interactions and enjoying the spectacle As we witness the emergence of cicadas, journalists have an opportunity to delve into these multifaceted narratives, uncovering the wonders of this natural event and its broader implications for science, culture, and the environment. Connect with an Expert about the Cicada Emergence: John R. Cooley, MBA, Ph.D. Associate Professor in Residence · University of Connecticut David Rothenberg Distinguished Professor · New Jersey Institute of Technology Howard Russell Entomologist · Michigan State University Gary Parsons Academic Specialist · Michigan State University Keith Clay Professor and chair of the Department of Ecology and Evolutionary Biology · Tulane University To search our full list of experts visit www.expertfile.com Photo Credit: Bill Nino

May 29, 2024

2 min

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Spotlighting Success: How ExpertFile Amplifies Organizational Expertise

Whether you are an industry leader looking to maintain your reputational advantage or smaller organization looking to enhance your reputation, a structured expertise marketing program should be a critical component of your marketing strategy. Traditional thought leadership programs that often focus on a few key executives are now being broadened by a more strategic approach that leverages the hidden expertise within your entire team. Global research conducted by Ogilvy in its recent report “The Global Rise of B2B Influencer Marketing” shows that many organizations are now setting up programs with their employees as Brand Ambassadors to demonstrate thought leadership in specific niches where they have skills and insights that appeal to their audiences. These employees have expertise that is often more relatable and authentic. Using social media platforms like LinkedIn, and networks such as ExpertFile, they can further amplify expert content to cut through the content marketing noise and drive more targeted engagement with media, sales prospects and other audiences. “Your employees are typically your most valuable resource. Identifying your employees that can be influencers themselves is a huge missed opportunity for one of the biggest ROI’s of all time.” James Baldwin Global B2B Influence Lead, Ogilvy To capitalize on this trend, many organizations are turning to more advanced solutions that deliver new digital publishing, distribution and workflow capabilities that extend the capabilities of their CMS (Content Marketing Systems). This also empowers clients and their agencies to achieve more efficiency and scale by better managing of employee content and audience interactions. The results include improved SEO PageRank and improved generative search results, increased site traffic and more qualified media inquiries and sales leads.   Here are a few examples: With the ExpertFile platform, Vanderbilt University has streamlined its media interactions and presented more comprehensive information on their faculty enabling journalists to discover the depth of research and expertise that Vanderbilt has to offer for their stories. This provides a valuable boost of inbound inquires that help Vanderbilt stay top of mind, going beyond outbound media pitches. View Expert Center About Vanderbilt University is a distinguished private research institution known for academic excellence and innovation. With a rich history spanning over a century, it cultivates leaders, conducts pioneering research, and contributes significantly to society. Seeking to enhance its reputation and broaden its influence, ChristianaCare completely revamped its approach to showcasing their medical experts. Their Media Expert Center powered by ExpertFile doubled national media coverage,, earning the esteemed IABC Silver and Gold Awards for this exceptional communications strategy. ChristianaCare later established a Speakers Bureau to expand its program with ExpertFile, saving hundreds of operational hours and surpassing engagement targets by 400%. This innovative approach reinforced ChristianaCare's brand visibility, reputation while demonstrating its commitment to community service. View Experts Center View Speakers Bureau About ChristianaCare is a leading healthcare institution committed to delivering exceptional patient care and advancing medical research. With a focus on innovation and compassion, they strive to empower healthier lives and transform healthcare experiences for individuals and families across the region. With a goal of driving market visibility and increasing media coverage, University of Delaware leveraged the ExpertFile platform to regularly published research and insights related to topical news events, while also making it easy for journalists to connect with their faculty as media sources. Within the first 90 days, the university garnered 80 inquiries, capturing the interest of prestigious media outlets such as CNN, NBC, Newsweek, AP, Bloomberg, among others. This activity was made possible with ExpertFile’s automation, distribution and workflow features and seamless no-code integration with the client website. It all added up to massive results with no need to add internal resources to the University of Delaware team. View Expert Center About The University of Delaware is a renowned institution committed to academic excellence, innovation and community engagement. With a rich history and dedication to student success, it strives to advance knowledge and foster global citizenship through transformative education and research. Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. View Expert Center About Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. The Canadian Automobile Association (CAA) has consistently been rated as one of the most valued brands in the country. It’s focus on thought leadership by sharing its unique expertise on topics including “Canada’s Worst Roads” and “Cannabis at the Wheel” have helped them educate their membership, boost media visibility and advocate for important policy changes with government. The ExpertFile platform provides a central content platform enabling CAA to cost-effectively publish news releases and publish stories and expert profiles to multiple regional websites, all from a intuitive, centralized dashboard. View Expert Center About The Canadian Automobile Association (CAA) advocates for motorists and offers essential services to members nationwide, ensuring safer and more convenient travel. With a trusted legacy, CAA remains committed to enhancing drivers' experiences across Canada. ExpertFile has streamlined the presentation and management of faculty directories with integration into over 20 sections of the Loyola Marymount University LMU website. With a robust collection of over 1,000 faculty profiles, this integration has not only provided a better way to present faculty directories but also delivered over 1 million expert views and generated thousands of media, academic collaboration and student prospect inquiries while enhancing engagement and accessibility to expertise across the university community. Faculty Directories About Loyola Marymount University (LMU) is a private university located in Los Angeles, California. Known for its rigorous academic programs, diverse community, and commitment to social justice. With a goal to attaining R1 research institution status, Villanova University aimed to boost the visibility of its faculty experts and showcase its commitment to academic excellence and knowledge advancement. It needed a way to better manage and leverage a lot of expert faculty research and information. With ExpertFile, the Villanova communications team now has a much easier way to publish and update faculty content that seamlessly integrates with the University website and also appears on the ExpertFile network searched by thousands of journalists looking for credible media sources. It all adds up to more market visibility and brand reputation with valuable audiences connecting with Villanova experts. View Expert Center About Villanova University, founded on Catholic principles, is a renowned research institution committed to academic excellence and ethical leadership. Grounded in its rich heritage, Villanova fosters a community of learning that embraces diversity and promotes the pursuit of truth and social justice. Carnegie Mellon University needed a better way to profile their expert faculty in the best possible way to meet the highest standards and researchers by launching a new Experts Center within 30 days. Their objective was to enhance both the appearance and functionality of underperforming faculty expert content areas, thereby better aligning them with the institution's prominence. Through use of the ExpertFile platform and collaboration with ExpertFile team, profiles were developed and integrated, meeting tight deadlines and resulting in a more polished and easily discoverable experience for those seeking expertise. Expert Center About Carnegie Mellon University is a prestigious institution celebrated for its pioneering research and interdisciplinary education. With a legacy of innovation, it remains at the forefront of shaping global education and technology. As a leading public research institution, the University of Florida aimed to enhance its capacity to connect experts with media opportunities. Faced with a challenging and proprietary content platform , the institution needed to provide a more user-friendly way for journalists to engage with faculty and research experts. Aligned with its mission of fostering academic collaboration and knowledge dissemination, University of Florida communications and digital team completely transformed its online presence using the ExpertFile platform. By prioritizing discovery, accessibility and user experience, their team has elevated the visibility and impact of their faculty research and expertise. View Expert Center About The University of Florida, a Top 10 public research institution in the US, fosters excellence in research, education, and service within a diverse community of scholars. Through collaboration and interdisciplinary initiatives, UF empowers students to drive positive change. Aston University in the UK aimed to elevate its online presence and showcase its faculty expertise effectively across various communities. Seeking to enhance SEO, generate valuable inquiries, humanize research and ultimately improve reputation and ranking, they turned to ExpertFile. Aston University now has a more intuitive, efficient way to profile its faculty and research and increase the awareness of its research with a more diverse global audience through ExpertFile. View Research Experts About Aston University is a prestigious institution renowned for its dedication to innovation and academic excellence. With a rich history of shaping future leaders and conducting cutting-edge research, Aston University continues to inspire and empower students to thrive in a globalized world To build more market visibility and engagement with its target audience, Western Carolina University (WCU) needed a more intuitive way to present its expertise. ExpertFile enabled them to quickly deploy a searchable directory of faculty experts and then focus on creating shareable expert content on their website and on the broader ExpertFile network to boost visibility. To further boost engagement, WCU has published regular posts complete with faculty interviews and vertical video clips for social media. These programs have helped raise the profile of WCU. boosted internal and external engagement and has been very well received by faculty. . View Expert Center About Western Carolina University (WCU) is dedicated to delivering outstanding higher education, fostering innovation, and inspiring students to realize their full potential through academic excellence and community engagement. In California's competitive academic environment, UC Irvine needed to boost the visibility of its strong expert faculty while leverage the resources of a small communications team. ExpertFile’s user-friendly platform including customizable workflows and automated tools for adding expert content to their website made showcasing experts easy. Being able to create detailed media-rich profiles and quickly share expert insights allowed UC Irvine to stand out among larger rivals and increase their media coverage. All without straining their resources. View Expert Center About UC Irvine is a leading public research institution known for its top-ranked academic programs and cutting-edge research initiatives. With a focus on innovation and diversity, UC Irvine is committed to advancing knowledge and addressing society's most pressing challenges. Multiple integrations across research and newsroom sections have significantly streamlined the presentation and management of expert content at Goizueta Business School at Emory University. A more efficient system with delegated permissions has increased internal collaboration, and custom training resources for faculty and staff boost engagement on the platform. The ExpertFile team also provides a range of services such as content updates to save Goizueta valuable time while ensuring its website remains current and engaging, for students, faculty, and visitors alike. View Expert Center About Emory University's Goizueta Business School is a prestigious institution renowned for its innovative curriculum and exceptional faculty. With a focus on experiential learning and global perspective, Goizueta prepares students to become transformative business. Showcasing the expertise at Southern Utah University has been a key strategy for its marketing team. While not having the advantage of being in a major media market, SUU understood they needed to be more innovative in developing thought leadership and positioning their expertise to build their brand. The ExpertFile platform with its advanced content features allows the SUU team to present a more engaging view of their faculty and their research. It’s helped them boost search rank and garner national media attention, plus it has also helped them engage student prospects. View Expert Center About Southern Utah University fosters student success and personal development through diverse academic programs and resources. Emphasizing innovation, inclusivity, and community engagement, SUU creates a dynamic learning environment for student achievement and societal contributions. As a top ranked institution, The Virginia Commonwealth University (VCU) School of Engineering wanted to make its faculty research and insights stand out. Just designing a standard faculty directory didn’t meet the mark. ExpertFile enabled VCU to optimize its content resulting in a major improvement in SEO PageRank and website engagement. This improved experience has also boosted inbound inquiries for media sources, academic collaborations and student prospects looking for information on the VCU’s programs. View Expert Center About Virginia Commonwealth University (VCU) is a premier urban, public research university committed to advancing knowledge and improving the human experience. With a diverse community of students, faculty, and staff, VCU fosters innovation, creativity and collaboration. As a recognized R1 research university, the communications team at Michigan State had the goal to better convey the strength of its faculty research in an effort to boost regional and national media coverage. With the ExpertFile platform their team was able to design a custom implementation fully integrated into the MSU website and streamline the content management and updates to hundreds of faculty profiles - all managed from an intuitive centralized dashboard that saves time for the MSU team. View Expert Center About Michigan State University, a leading public research institution, top in graduate school rankings, is dedicated to advancing knowledge and transforming lives through its commitment to excellence in education, research, and outreach. As a relatively new institution, Augusta University, the fourth largest university in the state of Georgia had a goal stand out by showcasing the expertise of its faculty and the medical staff within Augusta Healthcare - one of the state’s largest integrated health systems. The communications team at Augusta leveraged the ExpertFile platform, publishing more comprehensive expert profiles. Plus they released regular expert updates that demonstrated the relevance of their experts on topical news stories. The result was a huge boost in SEO PageRank plus regional and national media coverage. All without the need to add resources to their communications team. View Expert Center About Augusta University, a leading academic institution, combines excellence in education, research, and healthcare. With an integrated health system, it fosters innovation, advances knowledge, and improves the well-being of communities locally and globally. As an R1 institution based in New Orleans, Tulane University has many specialized programs led by their world-class researchers and faculty. The Tulane marketing team wanted to better showcase this faculty expertise to drive media coverage while designing a system that worked best for their faculty. Leveraging the ExpertFile Platform, they created a searchable online hub showcasing participating faculty experts offering more engaging faculty profiles complete with multimedia features and a more intuitive way for journalists to connect to Tulane media sources. View Expert Center About Tulane University, a renowned institution in New Orleans, fosters innovative research, academic excellence, and community engagement. With a rich history of interdisciplinary collaboration, it prepares students to lead and serve in a complex global society. Are you looking to join the many organizations that are leveraging their employee subject-matter experts as part of a thought leadership and content marketing program? Then consider how you will manage and scale this effort with solutions designed specifically for expertise marketing. ExpertFile has advanced content creation and management tools, customizable workflows, powerful search capabilities, AI features, and flexible integration options, all connected to a broad network of media and speaking opportunities. By streamlining the management and promotion of online expert profiles, we ensure each organization connects with their key audiences like journalists, potential clients, event organizers and many others. Tailored for various industries, ExpertFile addresses each client's unique needs, driving meaningful engagement and visibility for the organization. The spotlights above are just a small sample of how ExpertFile works with leading organizations every day to enhance expertise and broaden their market reach. Explore industry-specific benefits to learn how ExpertFile can help your organization enhance its market presence and thought leadership. Want to learn more? Visit expertfile.com/getstarted.

Robert Carter

May 28, 2024

11 min

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A Look back at Northern Ireland: 50th Anniversary of the Sunningdale Agreement Collapse

The collapse of the Sunningdale Agreement is a pivotal moment in the history of Northern Ireland, highlighting the complexities and challenges of achieving peace and political stability in a deeply divided society. This event matters to the public as it underscores the ongoing struggle for reconciliation and the importance of political dialogue in resolving conflicts. The collapse of the agreement provides numerous compelling story angles for journalists to explore, appealing to a broad audience: The historical context and key factors leading to the Sunningdale Agreement Analysis of the political and social dynamics that led to the collapse of the agreement Personal narratives and testimonies from individuals affected by the events surrounding the agreement The impact of the Sunningdale Agreement collapse on subsequent peace processes in Northern Ireland Comparative analysis of the Sunningdale Agreement with the Good Friday Agreement Reflections on the lessons learned from the Sunningdale Agreement and their relevance to contemporary peace efforts globally As we reflect on the collapse of the Sunningdale Agreement, journalists have an opportunity to delve into these multifaceted narratives, shedding light on the complexities of peacemaking and the enduring quest for stability in Northern Ireland. Connect with an Expert about the History of Northern Ireland: Michael Curran, PhD The Diana and Thomas Klein '84 Assistant Professor of Economics | Villanova School of Business · Villanova University Dr Dannielle Green Senior Lecturer in Ecology · Anglia Ruskin University Timothy Shanahan, Ph.D. Professor of Philosophy · Loyola Marymount University Alan Barr Rector · Church of Ireland Rector, Author and Local historian living in Northren Ireland To search our full list of experts visit www.expertfile.com Photo Credit: The Irish News

May 26, 2024

2 min

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